Job Title
Senior Brand Executive - Branding and Communication
Job Description
Role Overview
The Senior Brand Executive will drive Triton's marketing and communication efforts across domestic and international fronts. The role demands someone who can think strategically, execute creatively, and maintain consistency across every brand touchpoint from digital campaigns to leadership visibility, internal engagement, and global events.
Key Responsibilities
Domestic Marketing
- Develop and execute marketing plans to generate leads and build domestic visibility.
- Manage large-scale brand events and customer engagement initiatives.
- Conduct client-centric content activities such as video stories and Q&A sessions that reflect customer partnerships.
International Branding
- Coordinate the creative and logistical aspects of global exhibition participation.
- Lead international email marketing campaigns and collaborative webinars with agents or partners.
- Build brand consistency across all international marketing assets and communication.
Leadership Branding (Jitendra Srivastava)
- Manage podcast appearances, interviews, and short-format content that position leadership as an industry voice.
- Identify and coordinate opportunities for thought leadership through conferences, lectures, and media interactions.
- Oversee creative execution of leadership videos and branded storytelling.
Triton Branding
- Develop whitepapers and insights-driven content to strengthen Triton's knowledge presence.
- Monitor and enhance digital visibility through SEO, AEO, and GMB audits.
- Manage content and growth strategy across LinkedIn, Instagram, and X (Twitter).
- Coordinate website maintenance, campaign tracking, and digital improvement activities.
- Create internal and external video stories featuring leaders, employees, and brand milestones.
Internal Branding & Employee Engagement
- Oversee monthly internal communication (townhall/newsletter) to ensure information flow and culture reinforcement.
- Plan and execute office branding projects that reflect Triton's identity and values.
- Support HR and management teams in aligning internal initiatives with brand goals.
Core Competencies
- Clear and persuasive communication
- Strategic planning and execution
- Storytelling and creative judgment
- Time and cost management
- Leadership and collaboration
- Analytical approach with creative adaptability
- Consistent quality and attention to detail
Qualifications & Experience
- Bachelor's or Master's degree in Marketing, Mass Communication, or related field
- 46 years of relevant experience in branding, communications, or digital marketing
- Experience in logistics, B2B, or service sectors preferred
- Strong portfolio of executed campaigns or brand initiatives
Skill to Evaluate
Digital Marketing, Brand Strategy, Brand Campaigns, Event Management, Presentation Skills
Mandatory Skills
Digital Marketing, Brand Strategy, Brand Campaigns, Event Management, Presentation Skills
Experience
3 to 6 Years
Must Have
Digital Media focussed on LinkedIn, Youtube and Instagram, Brand Campaigns, Event & Campaign Management, Communication & Presentation
Good to Have
Understanding of design principles, brand aesthetics, and video storytelling. Project Coordination with agencies and vendors, Team Collaboration
