Senior Associate PR & Media Relations

Company Description

Warehouse By Mudita, founded in 2016 by Mudita Jaipuria, is a transformative force in the retail industry, dedicated to making designer wear more accessible. With a mission to merge luxury fashion with everyday style, Warehouse By Mudita collaborates with celebrated designers, including Shantanu & Nikhil, Tarun Tahiliani, and Anita Dongre, to bring designer wear within reach of all fashion enthusiasts. Renowned for hosting fashion exhibitions across India, the brand combines innovation, style, and inclusivity to redefine the retail and fashion experience. Join our dynamic team and be part of a movement that brings runway elegance to everyone.

Role Description

Drive strong brand visibility for Warehouse by Muditas events and GPW through strategic media relations, PR seeding with high posting rates, influencer engagement, PR gifs curation and event PR—while ensuring message consistency and cost efficiency.

Job Responsibilities

1. Media Relations & Outreach

• Build and maintain relationships with relevant print, digital, fashion, lifestyle, and business media
• Identify target media outlets and proactively pitch brand stories, events, and announcements
• Draft and distribute press releases and brand communications

2. Influencer & PR Seeding

• Plan and execute PR seeding and influencer gifting aligned with brand positioning
• Curate high-intent media and influencer lists for PR kits 
• Manage influencer outreach, guest lists, and confirmations for events

3. PR Kit Ideation  & Vendor Management

• Ideate aesthetic PR kits for different campaigns citywise
• Coordinate PR kit production including vendor management, dispatch, and follow-ups
• Ensure timely and cost-effective execution of all PR-related logistics

4. Event PR & Coordination

• Act as the primary PR and media point of contact during events
• Facilitate interviews, media interactions, and influencer coordination
• Support event visibility through strategic media and influencer engagement

5. Strategy, Tracking & Reporting

• Track industry trends and competitor PR activities
• Coordinate with internal teams to ensure consistent brand messaging
• Plan and manage PR budgets and vendor costs
• Maintain PR trackers, media coverage logs, and documentation