Job Summary
We are seeking a results-driven PPC Digital Marketing Specialist to manage and optimize our pay-per-click (PPC) advertising campaigns across various platforms. The ideal candidate will have a deep understanding of digital marketing strategies, a strong analytical mindset, and a passion for driving measurable results.
Key Responsibilities
- Campaign Management:
- Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, Facebook Ads, and other platforms.
- Conduct keyword research and optimize campaigns for performance and ROI.
- Performance Analysis:
- Monitor, analyze, and report on campaign performance using tools like Google Analytics, AdWords, and other relevant platforms.
- Provide insights and recommendations for continuous improvement.
- Budget Management:
- Plan and manage advertising budgets to ensure optimal allocation and ROI.
- Track spend and ensure campaigns stay within budget.
- A/B Testing & Optimization:
- Execute A/B testing for ad creatives, landing pages, and strategies to improve campaign effectiveness.
- Regularly refine targeting, bidding strategies, and ad placements.
- Collaboration:
- Work closely with content creators, designers, and the broader marketing team to align PPC strategies with overall marketing goals.
- Coordinate with stakeholders to understand business objectives and target audience requirements.
- Staying Updated:
- Keep up-to-date with the latest trends, tools, and techniques in digital marketing and PPC advertising.
Required Qualifications
- Proven experience managing PPC campaigns across multiple platforms.
- Proficiency in tools such as Google Ads, Bing Ads, Google Analytics, and Excel.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Knowledge of SEO and how it integrates with PPC campaigns.
- Excellent communication skills, both written and verbal.
- Detail-oriented with strong organizational and multitasking skills.
Preferred Qualifications
- Certification in Google Ads, Bing Ads, or Facebook Blueprint.
- Experience in e-commerce or lead-generation campaigns.
- Familiarity with CRM tools and marketing automation platforms.
Job Category: Senior Associate PPC
Job Type: Full Time
Job Location: Noida
Education: Bachelor's Degree
Experience: 1+ years
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