Senior Associate - Performance Marketing

upGrad Private Limited - www.upgrad.com

About Us

upGrad is an online education platform building the careers of tomorrow by offering the most industry-relevant programs in an immersive learning experience. Our mission is to create a new digital-first learning experience to deliver tangible career impact to individuals at scale. upGrad currently offers programs in Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship, etc. upGrad is looking for people passionate about management and education to help design learning programs for working professionals to stay sharp and stay relevant and help build the careers of tomorrow.

Designation Senior Associate - Performance Marketing (HigherEducation India)

Work Location Bangalore

Work Mode In-Office

About The Job - We are seeking a Google Ads expert to help us make better business decisions based on our marketing data. The ideal candidate will have a working knowledge of Google, Bing & FB Ads, Google Analytics & Tag Manager. Your primary responsibilities will be maintaining the Google, Bing & FB Ad accounts of our universities and analyzing the results to identify patterns and trends that can help us improve the efficiency and usability of our products and services. You will also be expected to improve our Google, Bing & FB Ads accounts and maximize the return on our investment.

Responsibilities -

• Manage all aspects of Google, Bing & FB Ad campaigns
• Create and optimize ad campaigns and paid search landing pages
• Analyze and optimize ad campaigns to increase return on investment (ROI)
• Use Google Ads to drive a variety of online marketing campaigns
• Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
• Manage and optimize display campaigns across multiple devices
• Develop PPC strategies to increase online visibility
• Collaborate with a team of marketers, Google Ads specialists, and engineers

Desired Candidate Profile -

• Graduate / Post Graduate with 3-6 years of experience in Google, Bing & FB Ads.
• In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics.
• Proven track record of daily spend of 3 - 5 lakhs / day on multiple ad accounts.
• Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients.

Why Join Us

• Opportunity to shape the future of online higher education in India
• Work with top academic institutions and strategic thinkers
• Fast-growing, entrepreneurial environment with a high degree of autonomy
• Be part of a purpose-driven company that values innovation, execution, and scale