Senior Associate - Performance Marketing

About the job

We are seeking a Google Ads expert to help us make better business decisions based on our marketing data. The ideal candidate will have a working knowledge of Google, Bing & FB Ads, Google Analytics & Tag Manager.

Your primary responsibilities will be maintaining the Google, Bing & FB Ad accounts of our Universities and analyzing the results to identify patterns and trends that can help us improve the efficiency and usability of our products and services. You will also be expected to improve our Google, Bing & FB Ads accounts and maximize the return on our investment

Responsibilities

• Manage all aspects of Google, Bing & FB Ad campaigns
• Create and optimize ad campaigns and paid search landing pages
• Analyze and optimize ad campaigns to increase return on investment (ROI)
• Use Google Ads to drive a variety of online marketing campaigns
• Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
• Manage and optimize display campaigns across multiple devices
• Develop PPC strategies to increase online visibility
• Collaborate with a team of marketers, Google Ads specialists, and engineers

Requirements:

• Graduate / Post Graduate with 3-6 years of experience in Google, Bing & FB Ads.
• In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics.
• Proven track record of daily spend of 3 - 5 lakhs / day on multiple ad accounts.
• Google Ads & Analytics certification.
• Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients.