Senior Associate - Performance Marketing

About Us

The Souled Store is a homegrown youth casual-wear brand founded in 2013. Today, we are one of India's largest online merchandising platforms, with licensing partnerships including Disney, Warner Bros., WWE, IPL and Viacom18 among others.

We create products inspired by pop culture - superheroes, movies, TV shows cartoonswhile also staying deeply rooted in evolving youth fashion and lifestyle trends. Alongside our core men's and women's apparel categories, we are actively expanding into new product lines such as activewear, Supima products, personal care (perfumes), footwear and backpacks.

While we began as a digital-first brand, we have steadily expanded into offline retail and currently operate 60+ stores across India, with further pan-India expansion underway.

The Souled Store was built on a simple belief: people do their best work when they love what they do. We believe work should be driven by ownership, curiosity, and leadership at every level - not just by titles. Over the years, we've built a team of like-minded individuals who work smart, take accountability, and grow with the business.

If you resonate with our culture and want to be part of an aggressively scaling, consumer-first brand, we'd love to have you join us.

About the Role:

You'll play a pivotal role in executing and optimizing paid campaigns across Meta and Google platforms. You'll work closely with the creative, product/category, and analytics teams to drive high-quality traffic, conversions, and ROI.

Key Responsibilities:

• Plan, launch, and optimize performance marketing campaigns across Meta (ASC, DPA, Sales, Awareness, App Install) and Google Ads (Search, Shopping, YouTube, Display, PMax, UAC).
• Own key growth metrics CAC, ROAS, CTR, etc.
• Manage ad campaigns, including keyword research, ad copy optimizations, bidding strategies, and performance monitoring
• Manage day-to-day execution, campaign uploads, and quality control.
• Continuously test ad creatives, audiences, bidding strategies, and landing pages to maximize performance.
• Work alongside creative teams to guide and brief high-performing ad creatives.
• Analyze data to uncover insights, trends, and actionable recommendations.
• Generate insightful reports to communicate actionable, campaign performance and ROI to stakeholders.
• Manage budgets, monitor spends, and ensure efficient allocation across platforms.
• Collaborate with internal and external teams for UTM tagging, attribution tracking, and campaign reporting.
• Stay on top of platform updates, new features, and industry trends

What We're Looking For:

• 13 years of hands-on experience in managing Meta and Google Ads.
• Prior experience at Agencies or D2C brands is highly preferred.
• Solid understanding of performance marketing funnels and customer journey.
• Strong analytical mindset with a knack for numbers and data.
• Familiarity with tools like Google Analytics, Excel/Sheets, and attribution tools (e.g., AppsFlyer, GA4).
• Self-starter, hustler mentality, and a bias for action.
• Highly organized individual, with strong attention to detail and the ability to oversee campaign execution end-to-end.

PS: Our hiring team will review your application and should we find your background to be a fit for this role, we will be in touch. If you don't get a response from our team within seven days, please know that your profile may not be a match for our current requirements. However, we appreciate your interest and encourage you to explore future opportunities with us :)