Senior Associate - Performance Marketing (Mobile Apps)

About the Company

If you are passionate to work in the Digital/Performance Marketing space, here is a terrific role for you within our fast-growing business teams. Keep reading!

At Media.net, we pride ourselves on hiring some of the smartest minds in the industry. These are the game changers, the visionaries who also roll up their sleeves & get stuff done! What a fantastic combination of skills! Strategic vision + Executional excellence! That is the superpower that fuels Media.net teams to push harder & aim higher every day. A culture that is easily one of the best in the industry & continues to attract top talent to work with us, it leads by example, with the spotlight on high initiative-taking, cross-team collaboration, transparency & continual learning, all whilst staying super grounded & humble! You'll get to work alongside really amazing colleagues, from diverse backgrounds, further fueling the hunger to learn & outperform.

Job Location:

We are hiring for Mumbai, Maharashtra.

Role Overview:

We are on the lookout for performance marketers, here is what you going to do!

As a performance Marketer you will be responsible for the technical implementation, management, and optimization of Google Ads campaigns. This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate will have strong technical skills, a deep understanding of Google Ads, and a meticulous approach to campaign management.

Key Responsibilities:

• Campaign Setup and Management: Create and manage Google Ads campaigns across Search, Display, & UAC.
• Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI.
• Reporting & Analytics: Generateinsightful reports to communicate actionable, campaign performance and ROI to stakeholders.
• A/B Testing: Conduct A/B tests on ad copy, creatives, and ASO to enhance campaign performance.
• Technical Troubleshooting: Identify and resolve technical issues related to ad delivery, tracking discrepancies, and ad disapprovals.
• Collaboration: Work closely with product and design teams to ensure campaign success.
• Competitor Research: Periodically monitor and evaluate competitor best practices to stay ahead and grow market share.
• Automation: Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management.
• Industry Trends: Stay ahead in the constantly evolving digital marketing landscape.

Qualifications:

• Education: Bachelor's degree in Marketing, Advertising, Computer Science, Statistics, or a related field.
• Experience: 2-4 years of experience in digital ad operations with a focus on Google Ads.
• Skills:
• Proficiency in Google Ads, Google Ads Editor, Tag Manager, Google Analytics.
• Experience with AppTweak, Adjust, and other ASO and tracking tools.
• Excellent at data handling and insight generation, proficiency in Excel & PPT.
• Strong technical skills. Experience with HTML, JavaScript, SQL a plus.
• Experience with tools like Tableau, Power BI
• Experience with Microsoft Ads (Bing), Facebook, affiliate marketing a plus.
• Excellent problem-solving skills and attention to detail.
• Ability to manage multiple campaigns and projects simultaneously.

If you find yourself nodding along to most of the JD points above, we can catch up for a quick conversation to understand the synergy between your aspirations and the role on the table.

Looking forward to hearing from you.

In case of any further queries, feel free to reach out at [Confidential Information]