Senior Associate- Influencer Marketing

We are looking for a proactive and detail-oriented Senior Associate Influencer Marketing to manage end-to-end influencer marketing campaigns across multiple brands and categories. This role involves influencer sourcing, coordination, campaign execution, client servicing, and internal stakeholder management.

The ideal candidate should have hands-on experience in influencer marketing, strong communication skills, and the ability to handle multiple campaigns simultaneously while maintaining high execution quality.

• Manage end-to-end influencer campaigns from brief receipt to final reporting.
• Understand client objectives and translate them into actionable influencer strategies.
• Coordinate with internal Planning, Pricing, and Operations teams for smooth campaign execution.
• Create detailed campaign trackers, timelines, and execution plans.
• Ensure timely content delivery, approvals, posting, and reporting.

• Source and shortlist relevant creators across platforms (Instagram, YouTube, etc.) based on campaign requirements.
• Brief influencers on campaign deliverables, content guidelines, timelines, and brand expectations.
• Manage negotiations in coordination with Pricing teams and ensure influencers are blocked at approved rates.
• Track deliverables and follow up with influencers to ensure adherence to timelines.
• Handle influencer payments by coordinating with finance and ensuring documentation is complete.

• Act as a point of contact for assigned clients for day-to-day campaign updates.
• Share regular progress reports, influencer lists, and content previews with clients.
• Manage feedback loops between clients and influencers.
• Address client queries and resolve execution-related issues promptly.

• Review influencer content for brand alignment and guideline compliance before submission to clients.
• Ensure mandatory hashtags, disclosures, CTAs, and talking points are included.
• Maintain content quality standards across campaigns.

• Prepare post-campaign reports including performance metrics (reach, impressions, engagement, etc.).
• Analyze campaign outcomes and share insights for future optimization.
• Maintain documentation of campaign learnings and best practices.

• Work closely with Sales, Planning & Strategy, Pricing, and Creative teams.
• Share execution feasibility inputs during proposal stages.
• Support junior associates and interns when required.

• Timely campaign execution
• Client satisfaction and retention
• Influencer TAT adherence
• Content quality scores
• Repeat business from managed accounts
• Accuracy in reporting and documentation

• 14 years of hands-on experience in influencer marketing or digital marketing agencies.
• Proven experience managing multiple campaigns simultaneously.
• Strong understanding of Instagram and YouTube influencer ecosystems.
• Excellent communication and coordination skills.
• Highly organized with strong attention to detail.
• Comfortable working in fast-paced environments.