GALE is a Business Agency that brings its insights to brand storytelling and activates it across every channel. With expertise in business strategy, media, CRM, brand communications, performance marketing and technology, GALE creates integrated marketing systems and communications that grow businesses. Founded in 2014, the agency has since been named Ad Age Data and Analytics Agency of the Year and Adweek's Breakthrough Media Agency of the Year.
We work with Chipotle, Hard Rock, MilkPEP, H&R Block, Dropbox, Hertz and more. If you're driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!
GALE has nine offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, Bengaluru and Singapore. GALE embraces a hybrid, flexible workplace with employees asked to attend the office three days per week.
As a global agency, we are currently hiring across multiple locations within North America, please apply today to learn more. You can check our office locations here .
Senior Associate, CRM Platforms
Bengaluru, Karnataka, India
Description
GALE helps brands solve complex challenges through our integrated consultancy and agency offering. Headquartered in New York with offices in Toronto, Singapore, and Bangalore, our teams are connected by a set of core values that inform everything we do, from how we hire to how we work together: values like Everyone Matters, No Silos, and Masters of Our Craft.
If you're driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you.
About The Role
To analyse the strategy, plan and support execution of Email Marketing Journey's using Salesforce Marketing Cloud (formerly ExactTarget). Responsible for creating, managing, and deploying marketing campaigns - define campaign workflow, set up campaigns, audit, measure, and optimize the journeys. Have knowledge of the entire SFMC suite with experience working with Email studio, Mobile studio, Web studio, and all the builders. Works as a liaison between the account management and operations team to design and deliver high-quality, scalable technical solutions.
Who You Are
4+ years of experience in campaigns management on marketing automation & CRM platforms.
SFMC experience/expertise is a must-have
Having Knowledge of other platforms (Eloqua, Marketo, and Adobe) is a plus
Proven experience in campaign performance optimization
Excellent analytical, troubleshooting, decision making, organizational, and time management skills with an emphasis on high attention to detail
Strong attention to detail and organizational skills
Strong ability to understand business requirements.
Excellent written and verbal communication skills.
Ability to work independently
Mandatory Skills
Email Marketing and marketing automation Experience
An in-depth understanding of all relevant SFMC modules including Email Studio, Web Studio, Analytics Builder, Journey Builder, Automation Studio, Audience Builder, and Content Builder.
Relational database concepts, with exposure to SQL query development
Knowledge AMP Script
HTML and CSS exposure
Knowledge on Landing page Development
Basic knowledge on REST & SOAP API will be a plus
Note: Hybrid work in office is an essential function of the job.
Our Commitment to Inclusion
We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. Our Core Values are at the root of GALE's collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect GALE's inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
Our Hiring Process
We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process will allow you to meet a range of people from various disciplines and domains both virtually and in person. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview.
