Senior Associate, CopyWriting

About us

Launched in 2017, WeWork India is one of India's leading premium flexible workspace operators - GPTW certified (Nov 2024 Nov 2025, Dec 2025 Dec 2026). WeWork India has been the largest operator by total revenue for the past three fiscal years. Since its inception, WeWork India has expanded across 8 cities in Chennai, New Delhi, Gurugram, Noida, Mumbai, Bengaluru, Pune, and Hyderabad, with 73 operational centres spanning 8.2 million square feet (as of December 2025). WeWork India has played a significant role in the growth of the flexible workspace sector and contributed to the evolution of its products and services, providing customized and curated solutions for various office space needs.

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About the Role

We are looking for a Senior Associate, Copywriter who is deeply passionate about brand storytelling and big ideas. This role is for someone who doesn't just write well, but thinks in concepts, contributes to campaign ideation, and carries ideas through to execution.

The ideal candidate has experience working on brand campaigns (not just tactical media copy), thrives in fast-moving environments, and is excited by the opportunity to build something meaningful. They are curious, proactive, and eager to push creative boundaries.

Roles & Responsibilities

Campaign Ideation & Concept Development

• Contribute to brainstorming and development of brand campaigns and big ideas.
• Build strong, narrative-led concepts across product launches, building launches, events, and business initiatives.
• Translate campaign ideas into cohesive messaging across formats and touchpoints.

Multi-Platform Copywriting

• Write copy across digital, social, performance media, UI/UX, OOH, print, sales collateral, and more.
• Develop scripts for films, launch videos, and event narratives.
• Craft emailers, newsletters, landing pages, and user journeys with clarity and personality.
• Ensure consistency in voice and tone across all brand communication.

Collaboration & Execution

• Work closely with designers, performance teams, product, sales, and community teams to bring ideas to life.
• Coordinate with agencies and creative partners where required.
• Manage projects independently
• Maintain quality and consistency across deliverables while meeting tight timelines.

Creative Contribution

• Proactively pitch fresh ideas and new formats.
• Stay updated on trends, creative work, and emerging storytelling formats.
• Think beyond the brief and bring out-of-the-box thinking to everyday communication.

Experience & Qualifications

• 35 years of experience in brand copywriting within an agency or brand team.
• Portfolio showcasing concept-driven campaigns and strong storytelling.
• Ability to think beyond formats and contribute to campaign ideas.
• Strong command over short-form writing, across multiple platforms
• Comfortable working in a fast-paced, high-ownership environment.
• Agency experience mandatory

Equal Opportunity Employer

WeWork India is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for our employees and members. Employment decisions are made without regard to race, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or other characteristics protected by law. We expect all employees to embody our values, and all aspects of employment, including the decisions to hire and promote, are based on merit, competence, performance and business needs. Our total rewards philosophy is aimed at providing compensation that is competitive, performance linked and helps us attract and retain the talent we need to drive our business forward and serve our members. As part of WeWork India, our commitment to you is that you'll be surrounded by career opportunities in a culture that fosters collaboration, flexibility and inclusion.