Senior Analyst - Performance Marketing

PERFORMANCE MARKETING ANALYST

Experience: 3+ years

Salary: USD 1,170 - 1,365/ month (Based on experience)

Expected Notice Period: 2 to 4 Weeks

Shift: IST Full Shift (10:30 AM to 7:30 PM IST)

Opportunity Type: Remote

Placement Type: Contractual

Contract Duration: Full-time, 6 months

(*Note: This is a requirement for one of Uplers clients)

What do you need for this opportunity

Primary Skills:

Adwords Editor, App Install Ads, Appsflyer, Facebook Ads, Google Analytics, Google Display Ads, Google Search Ads, MS Excel, Strong Attention to Detail

Assessment to be Cleared:

Paid Search, Paid Social

Our Hiring Partner is Looking for:

PERFORMANCE MARKETING ANALYST who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you

Roles & Responsibilities:

• End-to-end campaign management on major paid channels like Google Search, Google Display, YouTube and Meta ads
• Research and execute key aspects of the paid campaign such as audience research, account structure, etc
• Analyze paid media campaigns to develop, execute, test, and report on paid media strategies with actionable next-step recommendations, maintaining a high standard of operational excellence
• Execute bidding strategies across clients from various industry verticals, helping to create a roadmap of initiatives to enable defined objectives & KPIs
• Devise A/B tests to drive continuous optimization, bringing learnings into future campaign activities
• Measure and analyze results. Regular reports on what is working, and what is not and propose adjustments to strategies and tactics
• Understand organizational and product goals and map them to specific project deliverables
• Partner with other digital channels to align overall strategy and message
• Responsible for managing marketing spend to ensure budgets are spent accordingly without under/over-delivery

This Role Requires:

• Minimum 3 years of hands-on experience in ROI/performance-driven search engine marketing (SEM), Display, Facebook, and other ad platforms strategies and techniques
• Experience managing paid media campaigns for large-scale local/regional clients, preferably across different industries
• Sound experience with tools like Facebook Business Manager, Google Analytics, AppsFlyer
• Talent should be open to demonstrating their technical expertise in real-time for 1-2 weeks before signing a longer contract, it will be paid
• Understanding of App install ads would be preferred
• Hold expertise to accurately manage monthly allocated media budget
• Strong abilities to prioritise work and deliver things on time
• Excellent interpersonal, communication & project management skills

Note

The shortlisted talents have to appear for 15-day paid Trials before getting a final confirmation on a 6-month full-time contract.

The major client communication will happen on the WhatsApp application.

The talent shift time will be 7.30 am to 4.30 pm IST OR 9.00 am to 6.00 pm IST.

How to apply for this opportunity

1. Register or login on our portal & fill out the application
2. Clear the given assessment(s) and Click on Apply to get shortlisted
3. Once completed, our team will contact you with an interview with our SME/Matcher
4. Once it's all done, your profile will be shared with the client
5. When selected, just meet the client and get your exciting career started!

About our Hiring Partner:

Fast-growing B2B Professional Services Firm, acting as an extension of our clients marketing teams. Having a community of over a million business executives across business functions, and sectors, and work with our clients to engage our members.

About Uplers:

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual remote opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. You will also be assigned to a dedicated Talent Success Coach during the engagement.

(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!