Senior Analyst – Measurement & Attribution

• Design and implement marketing measurement solutions such as MMM and Multi-Touch Attribution

• Perform panel data analysis using fixed, random, and mixed effects models

• Conduct econometric modelling including model selection, validation, and interpretation

• Analyze marketing performance metrics such as ROI, ROAS, and conversion funnels

• Handle large datasets including data cleaning, transformation, and quality assurance

• Develop visualizations and dashboards to present insights to stakeholders