Senior Analyst – Digital Marketing

Responsibilities:

• Develop, implement, and optimize paid media campaigns across search, social, display, video & programmatic platforms
• Create and refine advanced overall paid media and bidding strategies to maximize campaign performance and ROI
• Manage media planning and buying processes, including budget allocation, channel selection, and audience targeting
• Analyze campaign performance data and provide actionable insights to improve results
• Report effectively on the performance of all paid media campaigns across channels through tools like Looker studio, Power BI & tableau etc.
• Should be able to connect the dots in performance marketing for paid media campaigns performance, tag/pixel implementation and overall campaign communication & objectives
• Forecast, track, and report on key performance metrics against campaign objectives
• Stay current with industry trends, platform updates, and best practices in paid media
• Collaborate with cross-functional teams to ensure alignment with overall marketing strategy
• Monitor competitive activity and identify new opportunities in the paid media landscape
• Manage relationships with media vendors and platform representatives

Requirements:

• 3-5 years of experience in digital marketing with a focus on paid media
• Advanced knowledge & expertise in bidding strategies (manual CPC, enhanced CPC, target CPA, target ROAS, maximize conversions etc.)
• Proven experience in media planning and buying across multiple channels
• Strong analytical skills with proficiency in campaign optimization and performance analysis
• Experience with major advertising platforms including Meta Ads, LinkedIn Advertising, and programmatic platforms
• Working knowledge of analytics tools such as Google Looker studio, Analytics and Google Tag Manager
• Excellent communication skills and ability to translate complex data into actionable insights
• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).