Innovate in Bengaluru
This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience.
About Lowe's
Lowe's is a FORTUNE 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe's India, the Global Capability Center of Lowe's Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe's India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes India
About The Team
The Customer Data Activation team is responsible for leading and discussing audience targeting strategies and audience enablement/implementations with partners, leading optimization strategies across assigned accounts, and working internally with the Programmatic and other media investment teams to make sure the audience strategies are implemented properly. The team will work with cross-functional teams to help deliver Lowe's omni-channel customer engagement and retention strategies for the Lowe's customer segments (and respective subsegments). The team will own the creation and orchestration of unified, prioritized audience strategies that target specific customer segments during moments that matter to drive personalization efforts at scale.
Job Summary
The Sr. Analyst is a key member of the Customer Data Activation Team. This will be an audience-focused role that involves working with stakeholders on audience strategy, processing, governance, and syndication. You will be responsible for interacting with internal stakeholders to understand audience requirements and leverage retail, customer, and media knowledge to recommend target audience. You will also identify, size, and build audiences to support the audience activation to target specific customer segments across cross functional teams & channels to deliver a unified, personalized experience. You will be expected to build audiences leveraging 1P/2P/3P data at scale with efficiency and accuracy. The analyst will also work internally with marketing, channel teams, MarTech and the 3rd party vendor.
Roles & Responsibilities
Core Responsibilities:
- Identify, size, and syndicate audiences to target specific customer segments during key Home Improvement moments that matter to drive meaningful customer experiences.
- Work with Media teams and MarTech and manage day-to-day activation of audience.
- Translate department specific marketing needs into audience architecture and syndication.
- Leverage business logic, customer data and platforms to optimize audience architecture design, building and syndication to paid and owned channels.
- Assist in the development of Marketing customer taxonomy maintaining a customer definition repository to instill audience unification across channels and initiatives.
- Support the Marketing governance process for audience creation, activation, and measurement.
- Participate in team meetings and knowledge sessions to share new learnings, strategies for targeting audiences and to provide feedback on the platform and governance.
- Support the orchestration of audience activation across cross functional teams & channels to deliver a unified, personalized experience.
- Translate business requirements to Technology and Data Analytics & Measurement cross-functional partners for support to enable customer data (across 1P, 2P and 3P), Personalization/MarTech capabilities, and consolidated measurement plan.
Years Of Experience
Required Minimum Qualifications
Skill Set Required
Primary Skills (must have)
Key Skills: Experience in First-party and third-party data ecosystems (CRM, CDP, POS, digital, loyalty, GAM, Meta, Pinterest, Google, Bing), Marketing Analytics, Audience segmentation, SQL, Data storytelling, Audience QA, validation, and troubleshooting skills and Stakeholder Management
- Curiosity- a desire to understand the audiences and the why and how behind their syndication.
- Analytical skills- the ability to leverage understanding of business and customer to verify the audience logic and recommend optimizations.
- Effective Communication- the ability to communicate and collaborate on challenges and recommendations to syndicate or optimize audiences with teams of all technical and analytical sophistication.
- Problem Solving- An understanding of how to approach any potential issues with the platform/data, along with a basic understanding of simple media channel-related troubleshooting.
- Data familiarity- Experience with leveraging 1P/2P/3P customer data to refine and define target audience creation.
- Highly organized with attention to detail
- Hands on experience of a DMP, CDP, CRM platform, other ad tech platforms for audience development, onboarding or/and syndication and taxonomy structure maintenance.
- Marketing background - Experience in audience development, data driven marketing and/or digital marketing with a strong understanding in ad tech landscape and addressable media ecosystem.
Secondary Skills (desired)
- Audience Syndication & Activation platforms - Epsilon, Audisense, Azira, Adobe Analytics, Meta Ads Manager, Campaign Manager 360
- Experience in Omni Channel Retail
- Proficiency in Microsoft Office (Excel & PowerPoint)
- BI and analytics tools like Power BI, Tableau, SQL, R, Python
- Media Experience Some experience working with Paid Media channels from campaign activation to audience strategy and targeting.
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
