Senior Accountant

We're not looking for someone who just records transactions. We need a strategic finance partner who can:

• Build robust financial statements (Balance Sheet, P&L, Cash Flow) that tell the real story of our business
• Analyze data to identify what's working, what's losing money, and where to double down
• Provide weekly, monthly, and quarterly financial insights that shape our strategy
• Help us make smarter decisions about product mix, channel allocation, and capital deployment
• Be the voice of financial discipline while supporting aggressive growth

This is a hands-on role where you'll own the entire financial reporting function while working directly with founders to build a data-driven company.

Build & Maintain Financial Statements:

• Prepare accurate monthly Balance Sheets, P&L Statements, and Cash Flow Statements.
• Ensure all revenue (Shopify, Amazon, Flipkart) and expenses (COGS, marketing, operations) are properly tracked.
• Reconcile bank accounts, inventory, and platform payouts.
• Maintain general ledger and chart of accounts.

Performance Analytics:

• Weekly Reports: Revenue by channel (Shopify/Amazon/Flipkart), top-performing SKUs, cash position, urgent issues
• Monthly Reports: Detailed P&L by product line, gross margin analysis, operating expenses breakdown, YoY/MoM trends
• Quarterly Reports: Strategic business review with comprehensive financial analysis, variance analysis, forecasts vs. actuals

Product-Level Profitability:

• Track profitability by SKU (products/ categories)
• Calculate true COGS including manufacturing costs, packaging, and shipping
• Identify high-margin heroes vs. low-margin products
• Recommend pricing strategies and product mix optimization

Channel Performance Analysis:

• Compare profitability across Shopify (D2C), Amazon, and Flipkart
• Factor in platform fees, advertising costs, and customer acquisition costs
• Recommend capital allocation across channels based on ROI

Data-Driven Recommendations:

• Identify which products/channels to scale vs. discontinue
• Highlight cost-saving opportunities (COGS reduction, expense optimization)
• Provide financial perspective on new product launches and marketing campaigns
• Support pricing decisions with margin analysis

Budgeting & Forecasting:

• Build annual budgets with monthly breakdowns
• Create rolling 12-week cash flow forecasts
• Develop scenario planning (best case, base case, worst case)
• Track actual performance against budget and explain variances

Metrics & KPIs:

• Calculate and track key metrics: LTV, CAC, LTV:CAC ratio, gross margin, contribution margin, EBITDA
• Build dashboards for quick financial visibility
• Identify leading indicators of business health

Strategic Projects:

• Support factory investment decisions with financial modeling
• Analyze make vs. buy decisions for manufacturing
• Evaluate expansion opportunities (new products, channels, geographies)
• Assist with fundraising or financing activities as needed

Tax & Compliance:

• Ensure GST compliance and timely filing
• Coordinate with external CA for tax planning and audits
• Maintain proper documentation for FSSAI, business licenses, etc.

Process Improvement:

• Implement systems for better financial tracking (recommend tools, automate workflows)
• Create SOPs for financial processes
• Improve accuracy and speed of financial reporting

Education & Certification:

• B.Com / M.Com in Accounting or Finance (required)
• CA Inter or equivalent (required)
• CA Final (preferred but not mandatory if you have strong practical experience)

Experience:

• 3-5 years of accounting experience in a startup, D2C brand, e-commerce company, or fast-growing business
• Proven track record of building financial statements from scratch
• Experience with multi-channel businesses (online marketplaces, D2C platforms)
• Strong understanding of inventory-based businesses and COGS accounting

Technical Proficiency:

• Expert in Excel/Google Sheets (pivot tables, formulas, financial modeling)
• Experience with accounting software (Tally, QuickBooks, Zoho Books, or similar)
• Knowledge of e-commerce platforms (Shopify, Amazon Seller Central, Flipkart)
• Understanding of GST, TDS, and Indian tax regulations

Analytical Mindset:

• Can look at numbers and tell the story behind them
• Ability to spot trends, anomalies, and opportunities
• Comfortable building financial models and forecasts
• Data-driven decision-making approach

Communication Skills:

• Can explain complex financial concepts in simple terms
• Present insights clearly to non-finance founders
• Written and verbal fluency in English and Hindi

• D2C or e-commerce brand experience (supplement/FMCG/consumer goods)
• Worked in a startup or high-growth environment
• Experience with Shopify, Amazon, and Flipkart seller accounts
• Familiarity with manufacturing/COGS accounting
• Experience with VC-backed or bootstrapped startups

You're a strategic thinker, not just a number cruncher - You see accounting as a tool to drive business decisions, not just compliance

You love building systems from scratch - You're comfortable in ambiguity and can create structure where there isn't any

You're obsessed with accuracy - Details matter to you, and you take pride in clean, error-free financials

You're proactive and curious - You don't wait to be asked; you dig into data and surface insights

You communicate clearly - You can sit with founders and explain Here's what the numbers are saying, here's what we should do about it

You move fast - Startups require speed without sacrificing quality. You can deliver weekly reports on Monday mornings, not Friday afternoons

You have an owner's mindset - You care about the business succeeding, not just getting your tasks done

You're comfortable with ambiguity - Things change quickly in startups. You adapt and figure things out