The purpose of this role is to own the campaign management across Dentsu clients within the Addressable team.
Job Description:
Key Responsibilities:
- Understands clients brands, structure, and industry as well as project goals
- Develop, implement, and manage programmatic advertising campaigns across various platforms (DSPs, SSPs, Ad Exchanges)
- Monitor and optimize campaign performance to meet client goals and KPIs
- Serve as the main point of contact for clients, providing regular updates, performance reports, and strategic recommendations.
- Build and maintain strong relationships with clients, understanding their business objectives and aligning campaign strategies accordingly.
- Address client inquiries and troubleshoot issues promptly and effectively.
- Create and execute programmatic media strategies to drive brand awareness, engagement, and conversions.
- Conduct A/B testing and experiment with new tactics to improve campaign outcomes.
- Use advanced analytics tools to measure and analyze campaign effectiveness.
- Monitors investment of digital spend and ensures revenue/margin goals are met
- Communicate campaign progress, challenges, and opportunities to internal teams and clients.
- Work closely with clients and able to guide internal teams to align campaign strategies and objectives.
- Build strong relationships across stakeholders (externally with clients and with teams internally
- Training and development of team members (Junior programmatic manager)
- Regular contribution to the media community i.e. blogs,case studies, conferences
