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Senior Account Manager - Programmatic

5-10 Years
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Job Description

About the Role

We are seeking aSenior Programmatic Media Specialistwith deep, hands-on experience in managing end-to-end programmatic advertising campaigns. This role requires mastery of industry-leading DSPs such asThe Trade Desk, Xandr, and Amazon DSP, as well as strong command over ad serving, tracking, and brand safety tools includingCM360andIntegral Ad Science (IAS).

As a senior member of our media team, you will be responsible for leading the execution and performance of programmatic campaigns across multiple platforms, while also supporting creative trafficking, pacing, and forecasting. You will work closely with cross-functional teams to ensure campaign efficiency, innovation, and alignment with business goals.

Scope of Responsibilities

End-to-End Campaign Management

  • Setup, launch, and optimize campaigns acrossDSPs(The Trade Desk, Xandr, Amazon DSP)
  • Monitorpacing,budgets, andkey KPIs(CTR, CPA, ROAS, viewability, etc.)
  • Implement A/B testing and real-time performance optimizations

Creative Trafficking

  • Manage ad trafficking inCM360and push creatives to DSPs
  • Ensure correct tagging, tracking, and QA of assets for seamless delivery and measurement

Reporting

  • Build and deliver detailed performance reports
  • Analyze data to extract insights and make actionable recommendations
  • Collaborate with analytics and account teams to drive transparency and results

Campaign Forecasting

  • Project campaign delivery, spend pacing, and performance estimates
  • Support media planning efforts by leveraging historical data and platform insights
  • Required Skills and Experience5+ years of experience in programmatic media buying and campaign management
  • Expert-level experience with:
  • The Trade Desk
  • Xandr DSP
  • Amazon DSP
  • CM360 (Campaign Manager 360)
  • Integral Ad Science (IAS)or similar brand safety solutions
  • Strong proficiency inAdvanced Excel
  • Fluent inEnglish, with excellent written and verbal communication skills
  • Demonstrated success managing campaign budgets, pacing, and performance metrics across channels
  • Preferred/Bonus SkillsExperience running social campaigns on:
  • Meta (Facebook/Instagram)
  • Snapchat
  • YouTube (via Google Ads or DV360)

More Info

Job Type:
Function:
Employment Type:
Open to candidates from:
Indian

About Company

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty

Job ID: 116970771

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