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About the Role
We are seeking aSenior Programmatic Media Specialistwith deep, hands-on experience in managing end-to-end programmatic advertising campaigns. This role requires mastery of industry-leading DSPs such asThe Trade Desk, Xandr, and Amazon DSP, as well as strong command over ad serving, tracking, and brand safety tools includingCM360andIntegral Ad Science (IAS).
As a senior member of our media team, you will be responsible for leading the execution and performance of programmatic campaigns across multiple platforms, while also supporting creative trafficking, pacing, and forecasting. You will work closely with cross-functional teams to ensure campaign efficiency, innovation, and alignment with business goals.
Scope of Responsibilities
End-to-End Campaign Management
Creative Trafficking
Reporting
Campaign Forecasting
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty
Job ID: 116970771