SEM/PPC Campaign Manager

We're partnering with a senior-level SEM/PPC professional who can step in quickly, take ownership of paid search performance, and deliver steady improvements across active campaigns. This is a part-time, fully remote position for someone who is comfortable working independently, prioritizing based on impact, and communicating clearly with stakeholders.

• Campaign Strategy & Execution: Build and refine SEM/PPC plans that align with growth targets (lead gen and/or revenue).
• Account Health & Structure: Maintain clean, scalable structures (naming conventions, segmentation, negative keyword strategy, audiences).
• Performance Optimization: Improve efficiency through bidding strategy adjustments, query mining, creative iteration, and landing page recommendations.
• Budget & Pacing Control: Allocate spend intelligently and protect performance while scaling where it makes sense.
• Measurement & Reporting: Ensure conversion tracking is reliable and provide concise updates with insights and next actions.
• Testing Framework: Run ongoing experiments across ads, keywords, audiences, and funnel stepsdocumenting outcomes and learnings.

Primary focus is Google Ads (Search, Performance Max, YouTube, Display, Remarketing).

Experience with Microsoft Ads and paid social (Meta/LinkedIn) is a strong advantage.

• 5+ years of hands-on SEM/PPC experience with measurable results (agency or multi-account experience preferred)
• Strong ability to diagnose issues and improve KPIs such as CPA/CPL, ROAS, CVR, CTR, Quality Score
• Solid understanding of tracking fundamentals: GA4, GTM, conversion events, UTMs, attribution basics
• A structured, methodical approach to optimization and experimentation
• Self-management and reliability in a remote, part-time setup
• Professional English communication (written and spoken)

• Remote-first, outcomes-driven
• Clear weekly priorities and lightweight check-ins
• High trust and autonomyyour recommendations are expected to be actionable and defensible with data