SEM Optimizer

Job description

• Create optimize paid ads campaigns to meet business goals objectives
• Conduct in-depth keyword research and competitive analysis to identify high-value target audiences, utilizing AI tools to uncover valuable insights
• Create, manage, and optimize PPC campaigns across Google Ads and other search platforms using SA360
• Continuously monitor campaign performance, analyze data, and implement data-driven optimizations to maximize ROI
• Develop and A/B test ad copy, landing pages, and targeting strategies to achieve campaign goals, leveraging AI-powered creative optimization tools
• Generate comprehensive reports that highlight key metrics, performance trends, and actionable insights for leadership teams
• Own end to end campaign management including bid strategy, creative development, campaign trafficking and ongoing optimization
• Work with the account management team to deliver reporting and campaign updates as needed
• Provide insights for daily, weekly, monthly and QBR reports looking to educate and grow account
• Stay up-to-date on the latest trends and best practices in SEM, paid advertising, and AI, continuously seeking opportunities to improve campaign effectiveness
• Collaborate closely with the marketing team to ensure seamless integration of paid advertising with broader marketing initiatives

Skills And Experience

• Seasoned marketing professional with 8-12 years of experience in Search Engine Marketing (SEM)
• Google Ads (formerly AdWords) mastermind with a proven track record of success in managing and optimizing PPC campaigns
• Adept at utilizing SA 360 to optimize campaigns across platforms and achieve specific marketing objectives
• Strategic thinker with a deep understanding of SEM principles and a keen eye for leveraging AI tools to enhance strategy, reporting, and campaign execution
• Analytical whiz with expertise in reporting and data visualization. You can transform complex data into actionable insights for leadership and management teams
• Strong communicator who can clearly articulate campaign performance, recommendations, and optimization strategies to stakeholders at all levels
• Collaborative team player who thrives in a fast-paced environment