Search Engine Optimization Specialist

Company Description

Vinsup Skill Academy, based in Coimbatore, is a job-oriented skill training institute specializing in preparing students and job seekers for real-world industry roles. The academy bridges the gap between traditional education and industry demands by equipping learners with practical skills, problem-solving abilities, and a professional mindset.

Job description:

Location: Coimbatore

Experience: 2+ Years

Job Type: Full-Time

Industry: EdTech / Training Institute

Salary Range: 25,000 35,000

Job Types: Full-time, Permanent

Work Location: In person

About the Role:

We are looking for a results-driven SEO Specialist with minimum 2 years of real-time, hands-on experience to manage and execute SEO strategies for our training programs and courses. The ideal candidate should have strong expertise in driving organic traffic, improving keyword rankings, and generating student leads through search optimization.

Experience in education, course promotion, or student lead generation campaigns is mandatory.

Key Responsibilities

1.Perform keyword research for courses, certifications, and training programs

2.Execute on-page and off-page SEO strategies

3.Optimize website pages, landing pages, and blog content

4.Manage backlink building and outreach activities

5.Conduct technical SEO audits and fix site issues

6.Improve organic rankings and website traffic

7.Implement local SEO for training center visibility

8.Track performance using Google Analytics & Search Console

9.Work with content and marketing teams for SEO campaigns

Required Skills

1.Strong knowledge of SEO best practices

2.On-page & off-page optimization expertise

3.Technical SEO understanding

4.Competitor & keyword analysis

5.Lead generation through organic channels

6.Analytical and reporting skills

Tools Required

1.Google Analytics

2.Google Search Console

3.SEMrush / Ahrefs / Ubersuggest

4.Keyword Planner

5.Screaming Frog

6.WordPress / SEO Plugins (Yoast, RankMath)

7.Preferred Background

Submit your application with your resume at [Confidential Information] / [HIDDEN TEXT].

Join us to make a difference in the lives of students and help them achieve their dreams!