Search Engine Optimization Specialist

The SEO Executive will be responsible for driving organic traffic and improving search engine rankings through strategic keyword research, content optimization, and local SEO tactics. This role focuses on creating and implementing keyword strategies specifically aligned with bus rental services, event transportation, city tours, and private group travel.

Key Responsibilities:

Conduct thorough keyword research related to bus rentals, charter buses, party buses, corporate travel, and event transportation.

Build and maintain a comprehensive keyword strategy targeting local, regional, and niche travel markets.

Optimize the Urban Cruise website's content, meta titles, descriptions, and landing pages based on targeted search terms.

Collaborate with the content team to create SEO-optimized blogs, city guides, event pages, and service descriptions.

Analyze SEO performance metrics using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.

Monitor competitor websites and identify keyword gaps and backlink opportunities.

Implement local SEO strategies including Google My Business (GMB) optimization and citation building.

Perform regular SEO audits to ensure the website remains optimized for search engines.

Provide monthly reporting on keyword rankings, organic traffic growth, and SEO performance insights.

Requirements:

Bachelor's degree in Marketing, Communications, Business, or related field.

13 years of SEO experience with a focus on service-based or transportation companies.

Proficient in SEO tools such as SEMrush, Ahrefs, Moz, Google Keyword Planner, Screaming Frog, etc.

Strong knowledge of local SEO, geo-targeted keywords, and mobile SEO practices.

Familiarity with website CMS platforms (e.g., WordPress).

Excellent analytical, organizational, and communication skills.

Basic understanding of HTML and SEO technicalities (preferred but not required).

Preferred Skills:

Experience working with companies in the travel, transport, or events sector.

Familiarity with PPC strategies to complement SEO efforts.

Knowledge of online booking platforms and CRM integration.

Creative mindset for identifying new content and keyword opportunities.

Regards

Sanjana | HR | 8655664743

Urban Cruise | DELHI

www.urbancruise.in

• Bus Rental Company in India