Job Title: SEO Specialist – Google Discover Optimization
Location: On-site
Experience Required: 2–5 Years
Department: Digital Marketing / SEO
Job Summary
We are looking for an experienced SEO Specialist – Google Discover to optimize content performance on Google Discover and drive organic traffic growth. The ideal candidate should have strong expertise in content SEO, E-E-A-T, Google Discover trends, CTR optimization, and analytics to maximize visibility in Discover feeds.
Key Responsibilities
- Develop and execute SEO strategies specifically for Google Discover traffic growth.
- Optimize content for Discover eligibility, including high-quality images, engaging headlines, freshness, and user engagement signals.
- Monitor Google Search Console Discover reports and analyze content performance metrics.
- Work with editorial/content teams to create Discover-friendly content aligned with user interests and trending topics.
- Improve CTR (Click-Through Rate) through headline testing and content enhancements.
- Ensure content aligns with Google E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trustworthiness).
- Conduct competitor analysis to identify opportunities for Discover traffic growth.
- Collaborate with developers to ensure technical SEO best practices such as mobile optimization, page speed, and structured data.
- Track and report KPIs such as Discover impressions, clicks, CTR, and engagement metrics.
- Stay updated on Google Discover algorithm changes, SEO trends, and content best practices.
Required Skills & Qualifications
- 2+ years of hands-on SEO experience, with proven results in Google Discover optimization.
- Strong knowledge of Google Search Console, Google Analytics, and SEO tools like Ahrefs / SEMrush / Screaming Frog.
- Understanding of Google Discover ranking factors.
- Expertise in content strategy, headline optimization, and trend analysis.
- Familiarity with technical SEO, mobile-first indexing, and Core Web Vitals.
- Ability to analyze data and provide actionable recommendations.
- Excellent communication and coordination skills.
Preferred Qualifications
- Experience working with news/media/publishing websites.
- Understanding of schema markup and structured data.
- Knowledge of content personalization and audience segmentation.
- Experience with A/B testing for headlines and images.
Key Performance Indicators (KPIs)
- Growth in Google Discover clicks and impressions
- Improved CTR from Discover
- Increase in organic traffic from Discover
- Content indexing and Discover eligibility rate
Why Join Us
- Opportunity to work on high-impact SEO growth channels
- Collaborative and innovative work environment
- Career growth in advanced SEO and content strategy
