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Traya

Search Engine Optimization Specialist

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  • Posted 6 hours ago
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Job Description

Responsibilities (Expanded)

  • Editorial SEO Tasks: Help define topic clusters, own keyword research, prioritise blog briefs, and build content calendars that align with traffic potential and search behaviour.
  • Tech SEO Ownership: Identify and work with the Product and the Tech team to solve technical gaps - from CWV fixes to sitemap and crawl budget issues. You'll work directly with the dev team to ensure nothing blocks performance.
  • AI Overview & Featured Snippets Optimization: Deep-dive into query clusters that get picked up by Google's AI layers. Test formats, paragraph styles, and structure to improve citation chances.
  • On-Page Content Structuring: From internal linking logic to heading optimization and live uploads - ensure every published blog or landing page is SEO-optimized before it goes live.
  • Backlink & Mention Planning: Align with the ORB team and backlink vendors to ensure quality citations and contextual mentions are landing every month - and they're actually driving relevance.

Requirements

  • 1-5 years of hands-on SEO experience - you should've ranked sites before, not just managed agencies
  • You understand AI Overview mechanics, have tested formats that work, and know what structured clarity means
  • You have a bias for execution, can handle velocity, and are okay with being the one held accountable

Location: Mumbai (Malad west)

Experience: 1-5 years

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About Company

Job ID: 137380327