Job Summary:We are seeking a skilled and results-driven SEO Specialist to manage all search engine optimization activities. The ideal candidate will be responsible for developing and implementing SEO strategies that improve organic search visibility, drive qualified traffic, and enhance user experience on our websites.
Key Responsibilities:- Perform keyword research to guide content teams.
- Optimize website content, landing pages, and blog posts for search engines.
- Develop and implement link-building strategies.
- Conduct technical SEO audits and recommend solutions.
- Monitor SEO performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs.
- Collaborate with content creators and web developers to ensure SEO best practices are properly implemented.
- Keep up to date with the latest SEO trends, algorithm updates, and industry changes.
- Prepare regular performance reports and analytics to demonstrate ROI.
Requirements:- Proven experience as an SEO Specialist or similar role.
- Strong knowledge of standard and current SEO practices (on-page, off-page, and technical).
- Experience with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.
- Familiarity with content management systems (e.g., WordPress).
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Excellent communication and analytical skills.
- Bachelor's degree in Marketing, IT, Communications, or related field (preferred).
Preferred Skills:- Experience with HTML/CSS is a plus.
- Knowledge of paid search (Google Ads) is advantageous.
- Ability to conduct competitor analysis and market research.
