Location: Bengaluru
Experience: 1–3 Years
Employment Type: Full-Time
About the Role
We are seeking a highly motivated and growth-oriented SEO Specialist to join our marketing team. This role is ideal for someone who understands both traditional search optimization and the rapidly evolving world of AI-powered search.
As an SEO Specialist, you will be responsible for driving organic visibility, website traffic, and lead generation across multiple brands. You will work closely with content, development, design, and performance marketing teams to develop and execute strategies that improve discoverability across search engines and AI-driven platforms.
Key Responsibilities
Search Engine Optimization (SEO)
- Develop and execute on-page, off-page, and technical SEO strategies.
- Conduct keyword research and competitor analysis to identify growth opportunities.
- Improve organic rankings, website traffic, and lead generation.
- Manage website audits and implement SEO best practices.
- Build and maintain high-quality backlink profiles.
AI Search Optimization (AEO & GEO)
- Optimize content for AI-powered search platforms and answer engines.
- Create content structures that improve visibility in AI-generated responses.
- Develop strategies for featured snippets, knowledge panels, and zero-click searches.
- Stay updated with emerging trends in AI search and implement innovative optimization techniques.
Technical SEO
- Monitor website health and resolve crawlability, indexing, and performance issues.
- Optimize site architecture, internal linking, and URL structures.
- Implement schema markup, structured data, and rich snippets.
- Collaborate with developers to improve Core Web Vitals and site performance.
Content Strategy
- Create SEO-driven content plans aligned with business objectives.
- Optimize existing content to improve rankings and engagement.
- Work closely with content teams to ensure content meets search intent and user needs.
- Develop metadata, landing page content recommendations, and content briefs.
Analytics & Reporting
- Track and report on SEO performance metrics, rankings, traffic, and conversions.
- Analyze user behavior and identify opportunities for improvement.
- Provide actionable insights through regular performance reports.
- Measure and improve ROI from organic channels.
Automation & Process Improvement
- Leverage AI and SEO tools to improve efficiency and scalability.
- Automate routine SEO tasks including reporting, audits, and content optimization.
- Explore innovative tools and workflows to support growth initiatives.
Required Skills & Qualifications
- 1–3 years of hands-on experience in SEO, organic growth, or digital marketing.
- Strong understanding of on-page, off-page, technical SEO, and content optimization.
- Knowledge of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
- Experience with Google Analytics, Google Search Console, and Google Tag Manager.
- Proficiency in SEO tools such as Ahrefs, SEMrush, Ubersuggest, Keyword Planner, or similar.
- Experience working with WordPress websites.
- Basic understanding of HTML, CSS, and JavaScript.
- Familiarity with AI tools such as ChatGPT, SurferSEO, Clearscope, Jasper, or similar platforms.
- Strong analytical, problem-solving, and communication skills.
Preferred Qualifications
- MBA or relevant degree from a recognized institution.
- Experience in performance marketing or conversion optimization.
- Exposure to multi-brand or agency environments.
- Understanding of programmatic SEO and large-scale content strategies.
- Experience working with marketing automation tools.
Why Join Us
- Opportunity to work at the forefront of AI-driven search and digital marketing.
- High-impact role with ownership across multiple brands.
- Collaborative and fast-paced work environment.
- Exposure to modern SEO, AI optimization, and growth marketing strategies.
- Career growth opportunities within a dynamic marketing team.
