Search Engine Optimization Specialist

Kansoft Solutions is a fast-growing IT solutions provider with a strong presence across the Asian market, the DACH region in Europe, and North America. We specialize in delivering technology-driven solutions that help enterprises modernize operations, accelerate digital transformation, and achieve measurable business outcomes. As we continue to expand globally, we are building a robust in-house SEO team to strengthen our digital footprint and drive quality lead generation through advanced SEO strategies.

Job Description:

We are seeking an experienced SEO Executive (4–5 years) to join our in-house digital marketing team. The ideal candidate will have a strong background in technical SEO, on-page, and off-page optimization, and proven experience in driving lead generation through organic channels. You will play a key role in improving our search visibility and building organic growth in our focus markets.

Key Responsibilities

• Develop and implement effective SEO strategies to improve search rankings and organic visibility across Asia, DACH region, and North America.

• Conduct comprehensive keyword research, competitor benchmarking, and market trend analysis for target geographies.

• Manage technical SEO including site audits, crawl optimization, indexing, Core Web Vitals, schema markup, and mobile performance.

• Optimize website pages, blogs, landing pages, and product content for on-page SEO (meta tags, headers, content structure, internal linking, etc.).

• Execute off-page SEO strategies including quality link building, outreach campaigns, and digital PR activities.

• Collaborate with content, design, and development teams to integrate SEO best practices into website design and content lifecycle.

• Track, analyze, and report on SEO performance metrics (traffic, ranking, CTR, conversions, and lead quality) using tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.

• Continuously experiment with new SEO techniques, monitor algorithm updates, and recommend improvements aligned with global best practices.

• Support the lead generation function by optimizing for conversion-driven organic traffic.

Requirements

• Bachelor's degree in Marketing, IT, Computer Science, or a related field.

• 4–5 years of SEO experience, preferably within the IT or technology services industry.

• Strong expertise in technical SEO, on-page, and off-page optimization.

• Experience working across multi-regional campaigns (Asian, European/DACH, and North American markets).

• Proven success in driving organic traffic growth, keyword rankings, and lead generation.

• Familiarity with global SEO challenges like multi-language optimization, hreflang tags, and localized search.

• Strong analytical mindset with the ability to translate data into actionable insights.

• Knowledge of tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, and Tag Manager.

• Excellent written and verbal communication skills.

• Google Analytics/SEO certifications are a plus. Location: Pune & Udaipur (On-Site)