Search Engine Optimization Specialist

Job Title: SEO Specialist

Location: Kochi

Department: Digital Marketing

Employment Type: Full-Time

Experience: Minimum 3+ years

Role Overview

We are seeking a skilled SEO Specialist with strong technical expertise to drive our online visibility and organic growth. The ideal candidate will combine SEO strategy with hands-on experience in WordPress, HTML, and JavaScript, ensuring our website is optimized for both search engines and users.

Key Responsibilities

Conduct keyword research and implement on-page SEO strategies (meta tags, headers, internal linking, etc.)

Perform technical SEO audits and resolve crawl/indexing issues

Optimize site architecture, page speed, and Core Web Vitals

Develop and execute off-page SEO strategies including backlink outreach

Collaborate with content and web development teams to align SEO with content strategy

Monitor and report SEO performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs

Stay updated on search engine algorithm changes and industry trends

Recommend and implement improvements to website architecture and content

Required Skills & Qualifications

Minimum 3+ years of proven SEO experience

Strong understanding of search engine algorithms and ranking factors

Proficiency in SEO tools (Google Search Console, SEMrush, Ahrefs, Screaming Frog)

Hands-on experience with WordPress, HTML, CSS, and JavaScript

Excellent analytical and problem-solving skills

Strong communication and collaboration abilities

Preferred Qualifications

Experience with international SEO or multilingual websites

Knowledge of Google Tag Manager and Google Data Studio

Basic understanding of PPC and SEM campaigns