Search Engine Optimization Specialist

Job Title: SEO Specialist

Experience: 24 years in B2B & B2C SEO, preferably in healthcare, med-tech, SaaS, or gov-tech

Location: Bangalore (In-office, 5 Days a Week)

Reports to: AVP Marketing

Start Date: Immediate

Job Description:

Janitri is driving the future of maternal and newborn health through institutional partnerships with hospitals, government programs, and diagnostic chains. We're looking for a B2B SEO Specialist to increase our discoverability among decision-makers and generate organic inbound leads from hospitals, procurement teams, and public health platforms.

This role is ideal for someone who understands B2B keyword strategy, technical SEO, and content optimization in a clinical or professional space, and who can turn organic search into a lead-generating engine.

Key Responsibilities:

• Strategy & Planning

Own the SEO roadmap for hospital-facing, B2B landing pages and resources

Conduct in-depth keyword research relevant to hospital procurement, maternal health devices, and clinical workflows

Define and track SEO KPIs tied to visibility, traffic quality, and lead form conversions

• On-Page & Technical SEO

Optimize website structure, metadata, headings, page speed, schema markup, and internal linking

Ensure technical health via regular audits using tools like Screaming Frog, SEMrush, or Ahrefs

Collaborate with the tech team to implement best practices for indexing, crawlability, and page performance

• Content SEO

Build and optimize landing pages, use-case pages, whitepaper hubs, blog articles focused on B2B audiences

Create content briefs for case studies, institutional guides, or healthcare policy summaries

Work with content writers to ensure medical accuracy + SEO alignment

• Reporting & Analytics

Use Google Analytics, Search Console, and third-party tools to track organic performance

Provide monthly reports with action items to improve domain authority and lead flow

Monitor competitor SEO moves and suggest counter strategies

You're a Great Fit If You:

• Have 24 years of experience in B2B SEO, ideally for healthcare, SaaS, or gov-tech products
• Know how to target decision-makers through search and build long-term content funnels
• Are comfortable with both technical SEO and content collaboration
• Understand the balance between credibility, clinical relevance, and search performance
• Have worked closely with dev and content teams to improve SEO across formats

Tools You Should Know:

• SEMrush / Ahrefs / Ubersuggest
• Google Search Console, GA4, Screaming Frog
• Surfer SEO / Frase (optional)
• CMS like WordPress / Webflow / custom-coded pages

Work Culture & Perks:

Full-time role based in Bangalore (in-office, 5 days/week)

High-ownership, impact-driven position with direct access to founders and tech leads

Opportunity to lead SEO for one of India's most purposeful health-tech brands

Path to grow into SEO & Organic Growth Manager Institutional