Company Description Irish Expert is a leading India-based immigration consultancy with 19+ branches serving clients across the country. The organization provides end-to-end immigration solutions, including resume building, documentation support, and a wide range of visa and residency pathways. Services are delivered by certified overseas advisors and immigration lawyers, ensuring compliance, accuracy, and clear guidance throughout the process. Supported by centralized operations, advanced technology, and real-time updates, Irish Expert offers a transparent and efficient client experience across major global destinations. The team is driven by honesty, transparency, and long-term client success, helping individuals and families build sustainable international futures.
Role Description This is a full-time, on-site Search Engine Optimization (SEO) Specialist role based in Hyderabad. The SEO Specialist will research and analyze keywords, optimize website content and landing pages, and perform regular on-page SEO updates to improve rankings and organic visibility. The role involves conducting SEO audits, identifying technical and content-related issues, and partnering with content, design, and development teams to implement recommendations. The specialist will manage and monitor link-building initiatives, track performance using web analytics tools, and prepare periodic reports on traffic, conversions, and key SEO metrics. Responsibilities also include staying current with search engine algorithms, competitive trends, and SEO best practices to continuously refine Irish Expert's digital presence.
Qualifications
- Strong skills in Keyword Research and On-Page SEO to optimize pages, metadata, internal links, and content structure.
- Experience conducting comprehensive SEO Audits, including technical, content, and user-experience reviews.
- Hands-on expertise in Link Building, outreach, and maintaining a healthy backlink profile.
- Proficiency in Web Analytics and SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar).
- Solid understanding of HTML basics, site architecture, and technical SEO concepts (e.g., page speed, mobile-friendliness, indexation).
- Ability to interpret data, generate insights, and communicate clear, actionable recommendations to non-technical stakeholders.
- 1–3 years of relevant SEO experience in a digital marketing or similar role; experience in service-based industries is an advantage.
- Bachelor's degree in Marketing, Communications, Computer Science, or a related field, or equivalent practical experience.
- Strong written and verbal communication skills, attention to detail, and the ability to work independently and collaboratively on-site in Hyderabad.
