Search Engine Optimization Specialist

Qualifications

● 5–8+ years in SEO, preferably in B2B, SaaS, or consulting environments

● Proven experience in driving measurable pipeline or revenue via SEO

● Strong hands-on experience across:

○ Technical SEO

○ On-page & off-page SEO

○ Content strategy

● Experience with AI-assisted SEO workflows and automation tools

● Familiarity with programmatic SEO and large-scale content systems

● Experience with cloud platforms or automation frameworks is a plus

You'll work on:

● Cutting-edge AI + SEO convergence (programmatic, Agentic workflows)

● High-impact global campaigns across North America and Europe

● A culture that values ownership, speed, and intellectual curiosity

Requirements

Key Responsibilities

1. SEO Strategy & Revenue Alignment

● Build and execute a global SEO strategy aligned to a $35M revenue pipeline target (2026)

● Identify high-intent keyword clusters across services, solutions, and migration-led growth pages

● Own organic contribution to pipeline, not just traffic metrics

2. Core SEO Execution (Foundational Excellence)

This is where consistency beats cleverness.

● Conduct comprehensive keyword research (short-tail, long-tail, intent-driven clustering)

● Perform on-page optimization:

○ Meta titles, descriptions, headers

○ Keyword placement and semantic optimization

○ Content structure and readability

● Manage technical SEO hygiene:

○ Crawl ability, indexing, XML sitemaps, robots.txt

○ Core Web Vitals and page speed optimization

○ Fixing broken links, redirects, canonical issues

● Execute internal linking strategies to improve authority flow and discover-ability

● Perform regular SEO audits and implement fixes proactively

● Monitor rankings, traffic, and engagement metrics using SEO tools

3. AI-Driven & Programmatic SEO

● Design and deploy programmatic SEO frameworks using AI workflows

● Implement SEO GEO scripting using Claude Code or equivalent tools to scale content and optimization

● Build systems for high-volume page generation with quality control

4. Automation & Cloud-Driven SEO Operations

● Leverage cloud automation to streamline SEO workflows (audits, reporting, publishing)

● Build repeatable pipelines for:

○ Content production

○ Internal linking

○ Technical SEO checks

● Focus on efficiency and scale over manual execution

5. Content Strategy & Optimization

● Partner with content teams to develop SEO-driven content calendars

● Optimize existing content for:

○ Improved rankings

○ Higher engagement and conversions

● Ensure alignment with search intent across the funnel (TOFU, MOFU, BOFU)

● Drive content refresh and pruning strategies

6. Experimentation at Scale

● Run small-scale SEO experiments rapidly, then scale winning strategies

● Test:

○ Content formats

○ SERP features

○ AI-generated vs human-assisted content

● Establish a continuous optimization loop

7. Authority Building & Link Growth Engine

● Own and scale:

○ Link insertions

○ Guest posting programs

○ Link exchanges and partnerships

● Conduct backlink audits and disavow toxic links where necessary

● Manage and grow inbound requests for collaborations and paid placements

● Build a sustainable backlink acquisition engine that compounds over time

8. Global Brand Expansion

● Strengthen Kanerika's search visibility in the U.S. and Europe

● Localize and optimize content for regional search behavior and intent

● Position Kanerika as a thought leader in data, AI, and analytics

9. Analytics, Reporting & Insights

● Track and report on:

○ Organic traffic

○ Keyword rankings

○ Conversion rates and pipeline contribution

● Use tools like:

○ Google Analytics

○ Google Search Console

○ SEO platforms (Ahrefs, SEMrush, etc.)

● Translate data into actionable insights and strategy adjustments

10. Team Leadership & Mentorship

● Mentor and coach junior SEO resources

● Establish SOPs and quality benchmarks

● Operate as a hands-on leader (player-coach mindset)

11. Thought Leadership & Continuous Learning

● Stay ahead by actively following SEO and AI thought leaders

● Bring in new ideas from:

○ AI search evolution

○ Algorithm shifts

○ Emerging tooling ecosystems

What We're Looking For

Someone who respects the basics—but doesn't stop there.

● Meticulous with fundamentals, but always thinking ahead

● Experimental and data-driven

● Industrious and execution-focused

● Able to balance precision with speed

● Comfortable operating in a world where SEO is rapidly evolving with AI