Search Engine Optimization Specialist

Job Title: SEO Specialist

Experience: 2-5 Years

Location: Noida Sec-16, WTT Building

Type: Full-Time

Company Description GreenHonchos is a digital commerce growth partner that helps modern retail brands scale profitably by making complex commerce ecosystems clear and manageable. With over a decade of experience and more than 200 global retail brands supported across India and the GCC, the company focuses on transforming fragmented operations into data-driven, insight-led growth systems. GreenHonchos operates at the intersection of commerce strategy, technology, and performance intelligence, using data, AI, and business insights to deliver outcome-focused solutions. Its service spectrum includes eRetail consulting, eCommerce technology, digital commerce, and data analytics, serving retail businesses, physical stores, malls, and B2B/B2C sectors such as supermarkets, grocery, and healthcare/pharma. The company has offices in Delhi, Bengaluru, and Dubai.

Role Description

• Develop and execute comprehensive SEO strategies to improve organic visibility, website traffic, rankings, and conversions.
• Drive AEO (Answer Engine Optimization) strategies to improve brand visibility in AI-generated answers, featured snippets, and search engine answer boxes.
• Implement GEO (Generative Engine Optimization) strategies to enhance brand presence across AI search platforms and generative search experiences.
• Conduct in-depth keyword research, search intent analysis, and competitor research to guide content strategies.
• Optimize content for traditional search engines, AI search engines, and conversational search queries.
• Review technical SEO issues and recommend fixes related to website architecture, crawlability, indexing, page speed, and Core Web Vitals.
• Optimize website content, landing pages, meta tags, headings, internal linking, and paid search copy.
• Develop and execute on-page and off-page SEO strategies, including link-building and digital PR initiatives.
• Identify opportunities to improve brand mentions, citations, and visibility across AI-generated search results.
• Monitor and analyze organic traffic, keyword rankings, search visibility, AI search performance, and other SEO metrics.
• Prepare regular SEO reports and share actionable insights with stakeholders.
• Collaborate with content, social media, PPC, and development teams to optimize integrated marketing campaigns.
• Leverage AI tools and emerging technologies to improve SEO research, content optimization, and reporting.
• Stay updated with the latest SEO, AEO, GEO, AI search, and digital marketing trends.
• Lead, mentor, and manage SEO team members while ensuring timely execution of SEO strategies and deliverables.

Knowledge, Skills and Abilities

• Proven experience as an SEO Manager, SEO Lead, SEM Manager, or in a similar role.
• Strong knowledge of current SEO practices, including on-page, off-page, technical SEO, and local SEO.
• Hands-on experience with AEO, GEO, AI search optimization, and search intent strategies.
• Understanding of how search engines and generative AI platforms discover, interpret, and present content.
• Proficiency in keyword research, competitor analysis, content optimization, and SEO audits.
• Knowledge of HTML, CSS, website architecture, schema markup, and technical SEO fundamentals.
• Experience with SEO reporting and performance analysis.
• Familiarity with Google Search Console, Google Analytics 4, Ahrefs, SEMrush, Screaming Frog, and other SEO tools.
• Understanding of AI search platforms and optimization strategies for generative search visibility.
• Strong analytical mindset with numerical aptitude and data-driven decision-making skills.
• Excellent communication, collaboration, and stakeholder management skills.
• Strong organizational, problem-solving, and leadership abilities.
• Ability to manage multiple SEO projects, priorities, and deadlines.
• Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.

Key Performance Indicators (KPIs)

• Organic traffic growth and keyword ranking improvements.
• Organic conversions and qualified traffic generation.
• Technical SEO health and website performance.
• Growth in featured snippets, rich results, and AI search visibility.
• Improvement in AEO and GEO performance.
• Backlink quality and domain authority growth.
• SEO campaign performance and timely delivery of projects.