Location: Ahmedabad (On-site)
Experience: 2 years (Preferred)
About the Role
We are seeking a highly motivated and results-driven SEO Executive with AI expertise to join our digital marketing team. In this role, you will leverage AI tools, automation, and data analytics to enhance our SEO strategies, improve organic rankings, and drive qualified traffic to our digital platforms. You will collaborate with cross-functional teams to optimize web content, analyze performance data, and continuously evolve strategies using AI-powered insights.
Key Responsibilities
- Implement and manage AI-assisted SEO strategies to increase visibility and search rankings.
- Utilize AI-driven keyword research tools and content optimization platforms (e.g., SurferSEO, Clearscope, ChatGPT, Jasper, etc.) to enhance on-page SEO.
- Analyze large sets of SEO data using AI analytics tools to identify trends, gaps, and opportunities.
- Support content teams in generating AI-assisted SEO content that aligns with user intent and search trends.
- Assist in developing strategies to build a lasting digital connection with target audiences.
- Manage company presence across social media (LinkedIn, X, Facebook, Instagram, etc.).
- Plan, launch, and monitor AI-optimized online campaigns (Google Ads, Meta Ads, etc.) to improve reach and conversions.
- Prepare newsletters, email campaigns, and promotional content with support from AI-powered personalization tools.
- Collaborate with designers and developers to improve user experience and site performance.
- Measure and report on digital marketing KPIs using Google Analytics 4, Search Console, and AI-based reporting tools.
- Stay updated on emerging AI trends in SEO and digital marketing and proactively integrate them into campaigns.
Requirements and Skills
- Proven experience as an SEO Executive or Digital Marketing Specialist.
- Strong understanding of SEO, SEM, content strategy, and digital marketing fundamentals.
- Hands-on experience with AI tools like ChatGPT, Jasper, Copy.ai, SurferSEO, or similar for keyword research, content optimization, and reporting.
- Familiarity with Google Analytics, Google Search Console, SEMrush, Ahrefs, and other web analytics platforms.
- Strong analytical mindset with the ability to interpret and act on data insights.
- Creative approach to problem-solving and content strategy.
- Excellent written and verbal communication skills.
Education
- Bachelor's degree in Marketing, Communications, Computer Science, or related field (Preferred).
Experience
- 2 years of experience in SEO or Digital Marketing (Preferred).
- Prior exposure to AI-based marketing tools or automation platforms will be an added advantage.
