Search Engine Optimization Specialist

Job Title: SEO Specialist

Company: Arcitech AI

Location: Lower Parel, Mumbai & Navi Mumbai Vashi (On-site)

CTC: INR 58 LPA (Based on experience & expertise)

Experience: 35 Years

Employment Type: Full-time

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About Arcitech AI

Arcitech AI is a technology-driven company specializing in software development, AI-powered solutions, mobile app innovation, and digital transformation. Based in Mumbai's dynamic Lower Parel, we foster a culture focused on innovation, collaboration, and continuous learning, empowering teams to build impactful digital products.

Role Overview

We are looking for an experienced SEO Specialist with 35 years of proven expertise in improving organic visibility and driving measurable growth. The ideal candidate has strong technical knowledge, analytical skills, and the ability to build and implement scalable SEO strategies across multiple projects.

Key Responsibilities

1. Keyword Research & Competitor Intelligence

Conduct advanced keyword research with search-intent mapping and clustering.

Perform competitor audits to identify content gaps, SERP opportunities, and backlink strategies.

2. On-Page SEO Optimization

Optimize titles, meta descriptions, headers, URLs, schema markup, and internal linking.

Maintain content hygiene through canonical tags, content pruning, historical optimization, and page refresh strategies.

3. Technical SEO, Crawling & Indexing

Monitor crawlability, indexing patterns, robots.txt, and XML sitemaps.

Improve Core Web Vitals, page speed, rendering, and technical performance.

Manage redirects, status codes, pagination, faceted navigation, and duplicate content issues.

4. Off-Page SEO & Link Building

Execute high-quality link-building activities: outreach, digital PR, citations, and partnerships.

Track and maintain backlink health, escalating risks when required.

5. Local SEO (Google Business Profile)

Optimize GBP listings including posts, reviews, services, and NAP consistency.

Improve local search visibility and optimize location-specific landing pages.

6. AI-Assisted SEO & Content Operations

Use AI tools for content ideation, outlines, keyword clustering, and optimization suggestions.

Ensure AI-supported content meets quality and SEO compliance standards.

7. Analytics, Reporting & Experiments

Manage GA4, GSC, and GTM for tracking traffic, events, conversions, and user journey.

Build dashboards using Looker Studio for ongoing insights.

Conduct A/B tests for metadata, layouts, and landing page performance.

Required Skills & Qualifications

35 years of hands-on SEO experience with proven results in rankings and traffic growth.

Strong expertise across technical SEO, on-page SEO, off-page SEO, and local SEO.

Proficiency in

a. GA4, GSC, GTM (mandatory)

b. Ahrefs / SEMrush, Screaming Frog / Sitebulb

c. Looker Studio for reporting

Solid understanding of schema markup, hreflang, redirects, Core Web Vitals, and canonicalization.

Experience working with CMS platforms like WordPress, Webflow, or Shopify.

Bonus Skills

Basic knowledge of HTML/CSS/JS

Familiarity with regex, Python, or SQL

Why Join Arcitech AI :

Arcitech AI offers a work environment that supports both personal and professional growth. Team members benefit from:

Weekends off

Provident Fund (PF) benefits

Exposure to modern AI and automation tools

Opportunities to work on advanced technology projects

A collaborative, innovation-driven culture

Continuous training and upskilling programs