Search Engine Optimization Specialist

Airbow IT Services & Consulting is a leading provider of innovative technology solutions designed to help businesses achieve their digital transformation goals. Our comprehensive services include Web Development, Graphic Design, Web Design, Digital Marketing, and SEO, enabling clients to thrive in an ever-evolving technological landscape. With a dedicated team of experts, we focus on delivering personalized, results-driven solutions that meet each client's unique needs. Customer satisfaction and growth are at the core of our mission, as we strive to drive success through cutting-edge technology and strategic collaboration.

Job Summary

We are looking for a result-driven SEO & Digital Marketing Expert to manage and improve our online presence. The ideal candidate should have hands-on experience in SEO, digital marketing strategies, and performance optimization to increase website traffic, leads, and brand visibility.

Key Responsibilities

SEO (Search Engine Optimization):

• Perform keyword research and competitive analysis
• Optimize website content, meta tags, URLs, and internal linking
• Manage on-page, off-page, and technical SEO
• Monitor website performance using tools like Google Analytics & Search Console
• Improve organic rankings, traffic, and conversions
• Identify and fix SEO issues (site speed, indexing, crawl errors, etc.)

Digital Marketing:

• Plan and execute digital marketing campaigns (organic & paid)
• Manage Google Ads, social media ads, and remarketing campaigns
• Work on content marketing strategies (blogs, landing pages, SEO content)
• Coordinate with designers/content team for creatives
• Track, analyze, and report campaign performance
• Optimize campaigns to reduce cost per lead and improve ROI

Required Skills & Qualifications

• Proven experience as an SEO / Digital Marketing Executive or Specialist
• Strong knowledge of SEO tools: Google Analytics, Search Console, SEMrush, Ahrefs, etc.
• Understanding of Google Ads, Facebook/Instagram Ads
• Knowledge of content marketing and basic HTML is a plus
• Familiarity with CMS platforms (WordPress preferred)
• Strong analytical and problem-solving skills

Experience

• 14 years of relevant experience (can be adjusted as per your need)

Preferred Qualifications (Plus Point):

• Experience in lead generation campaigns
• Knowledge of email marketing tools
• Basic understanding of UX/UI and conversion optimization

Job Type

• Full-time