Search Engine Optimization Specialist 2-4 Years

Lucent Innovation is a global software development and consulting company dedicated to delivering cutting-edge IT solutions. Specializing in next-gen eCommerce innovation, the company leverages AI-driven automation, data intelligence, and Shopify expertise. Established in 2013, Lucent Innovation is headquartered in Ahmedabad, Gujarat, with additional offices in GIFT City, India, and Wilmington, Delaware, USA. With a talented team of over 100 professionals, the company has successfully delivered more than 1,250 projects across diverse technologies, gaining a reputation for exceeding client expectations. Lucent Innovation thrives on innovation, problem-solving, and collaboration to create impactful digital solutions.

This is a full-time, on-site role located in Ahmedabad for a Search Engine Optimization (SEO) Specialist with 2-4 years of experience. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, developing and executing link building strategies, analyzing web traffic data, and optimizing on-page SEO elements. The role involves collaborating with other teams to enhance website performance and ensure adherence to SEO best practices to improve search engine rankings and organic traffic.

• Proficiency in Keyword Research and the ability to identify high-performing keywords
• Experience in creating and executing SEO Audits to improve website performance
• Skilled in developing effective Link Building strategies
• Strong knowledge of Web Analytics tools and techniques to measure and evaluate website performance
• Expertise in On-Page SEO, including optimizing metadata, headings, and content structure
• Familiarity with SEO tools such as Google Analytics, SEMrush, or Ahrefs
• Understanding of search engine algorithms and ranking factors
• Excellent analytical and problem-solving skills
• Bachelor's degree in Marketing, IT, or a related field is preferred