Skills:
Google Analytics, Google Search Console, Ahrefs, SEMrush, Yoast SEO, Keyword research, Content optimization, Link building strategies,
Duties And Responsibilities
- Researching and implementing content recommendations for organic SEO success.
- Track, report, and analyze website analytics.
- Research and implement search engine optimization recommendations.
- Research and analyze competitors.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly
implemented.
- Work with editorial and marketing teams to drive SEO in content creation and content
programming.
- Recommend changes to website architecture, content, linking and other factors to
improve SEO positions for target keywords.
- In-depth experience with website analytics tools (e.g, Google Analytics, Webmaster)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO
Qualification
- Knowledge of standard and current SEO practices
- Knowledge of HTML/CSS
- Experience with SEO reporting
- Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)