Role Summary
The SEO Executive will be responsible for improving the company's online visibility by implementing
effective on-page, off-page, and technical SEO strategies. The role focuses on driving organic traffic,
improving keyword rankings, and supporting digital marketing objectives through data-driven SEO
practices.
Key Responsibilities
On-Page SEO
- Conduct keyword research and analysis to identify high-impact opportunities.
- Optimize website content, meta tags, headers, URLs, and internal linking.
- Ensure SEO-friendly content structure and alignment with search intent.
Off-Page SEO
- Plan and execute link-building strategies to improve domain authority.
- Manage outreach for backlinks, guest posts, and digital PR activities.
- Monitor and analyze backlink profiles and competitor SEO strategies.
Technical SEO
- Identify and resolve technical SEO issues such as crawl errors, site speed, mobile
responsiveness, and indexing issues.
- Coordinate with developers to implement SEO best practices.
- Ensure proper use of schema markup, XML sitemaps, and robots.txt files.
Analytics & Reporting
- Track website performance using tools like Google Analytics, Google Search Console, and SEO
tools.
- Prepare regular SEO performance reports with insights and recommendations.
- Monitor keyword rankings, organic traffic, conversions, and user behavior.
Content & Collaboration
- Work closely with marketing teams to develop SEO-driven content.
- Optimize existing content and suggest new content ideas based on keyword trends.
Skills & Qualifications
- Bachelor's degree in Marketing, Digital Media, IT, or a related field.
- 0-4 years of experience in SEO or digital marketing (freshers with strong SEO knowledge may
apply).
- Strong understanding of on-page, off-page, and technical SEO.
- Hands-on experience with SEO tools such as Google Analytics, Search Console, SEMrush,
Arefs, or similar.
- Basic knowledge of HTML, CMS platforms (WordPress preferred), and website architecture.
- Analytical mindset with attention to detail.
- Good communication and coordination skills.
Preferred Skills
- Experience with local SEO and mobile SEO.
- Knowledge of content marketing and social media integration.
- Familiarity with paid search and conversion rate optimization (CRO).
How To Apply
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