SEO & AEO Manager
Type: Full-time
Experience: 6-9 years (B2B SaaS preferred)
Reporting to: Marketing / Growth Lead
Role overview
Own organic growth for a product-led SaaS (PLG) motion-driving users from Search + AI answers to self-serve signup/trial, improving activation, and increasing conversion to paid. You'll lead SEO + AEO (Answer Engine Optimization) across technical SEO, content discoverability, and AI search visibility.
Key responsibilities
- Build and execute the SEO + AEO strategy (technical SEO, on-page, content SEO, authority).
- Drive PLG outcomes: improve organic → signup/trial conversion, and partner with Product to strengthen activation journeys from landing pages into product.
- Conduct keyword + question research; build topic clusters aligned to ICP, jobs-to-be-done, and product use cases.
- Own technical SEO: crawl/indexation, site architecture, CWV, redirects, canonicals, schema, sitemaps/robots, duplication.
- Improve AEO answerability: clear definitions, concise answers, FAQs, step-by-step sections, entity coverage, internal linking.
- Implement/QA structured data to improve machine readability and SERP/AI surfaces.
- Track performance in GA4/GSC; run experiments to lift CTR/CVR and report on signups, activation influence, and revenue impact.
Success measures
- Growth in non-brand organic traffic to priority pages
- Higher signup/trial conversion rate from organic
- Improved activation signals tied to organic journeys
- Better technical health (index coverage, CWV, crawl efficiency)
- Increased visibility in AI-generated answers/SERP features
Requirements
- Strong technical SEO; comfortable partnering with dev/web teams.
- Practical AEO experience (content structure, entities, schema, trust signals).
- Data-first and experimentation mindset (CRO + analytics).
