SEO & AEO Manager

Type: Full-time

Experience: 6-9 years (B2B SaaS preferred)

Reporting to: Marketing / Growth Lead

Role overview

Own organic growth for a product-led SaaS (PLG) motion-driving users from Search + AI answers to self-serve signup/trial, improving activation, and increasing conversion to paid. You'll lead SEO + AEO (Answer Engine Optimization) across technical SEO, content discoverability, and AI search visibility.

Key responsibilities

Build and execute the SEO + AEO strategy (technical SEO, on-page, content SEO, authority).
Drive PLG outcomes: improve organic signup/trial conversion, and partner with Product to strengthen activation journeys from landing pages into product.
Conduct keyword + question research; build topic clusters aligned to ICP, jobs-to-be-done, and product use cases.
Own technical SEO: crawl/indexation, site architecture, CWV, redirects, canonicals, schema, sitemaps/robots, duplication.
Improve AEO answerability: clear definitions, concise answers, FAQs, step-by-step sections, entity coverage, internal linking.
Implement/QA structured data to improve machine readability and SERP/AI surfaces.
Track performance in GA4/GSC; run experiments to lift CTR/CVR and report on signups, activation influence, and revenue impact.

Success measures

Growth in non-brand organic traffic to priority pages
Higher signup/trial conversion rate from organic
Improved activation signals tied to organic journeys
Better technical health (index coverage, CWV, crawl efficiency)
Increased visibility in AI-generated answers/SERP features

Requirements

Strong technical SEO; comfortable partnering with dev/web teams.
Practical AEO experience (content structure, entities, schema, trust signals).
Data-first and experimentation mindset (CRO + analytics).

Search Engine Optimization Manager