Search Engine Optimization Manager

About Simplilearn:

Simplilearn is the world's #1 live online training company focused on digital skills. Founded in 2010, with offices in San Francisco, California, and Bangalore, India, and backed by the Blackstone Group, we drive talent transformation for over 500 global organizations, including Amazon, Bosch, Dell, and EY. We are disrupting the talent development market with our one-of-a-kind online subscription product, Simplilearn Learning Hub+, which enables organizations to offer their workforce unlimited live and interactive learning led by experts, along with a comprehensive library of on-demand content and hands-on projects—all in one single plan.

Our award-winning content and curriculum, designed and updated by renowned industry and academic experts, cover all the digital skills required by organizations, including AI, ML, Data Science, Cyber Security, Software Engineering, Project Management, and more. We are authorized training partners for over 15 certification bodies, including PMI, PeopleCert, Scaled Agile, and industry partners of AWS, Microsoft, and more.

Our goal is to enable organizations to deliver a highly impactful and engaging learning experience to their workforce, driving talent transformation for business success.

Job Description:

We are looking for an experienced Senior Manager - SEO to join our team and drive our SEO efforts with a focus on organic growth, search visibility, and lead generation while managing a team of 2 members. As part of the marketing team, you will play a crucial role in increasing search rankings, driving qualified traffic, and supporting the company's growth objectives through impactful SEO initiatives.

What you'll do:

• Manage SEO efforts for blogs and SkillUp (free courses platform), along with ASO
• Setup Quarterly performance targets for the team to ensure growth through all SEO initiatives along with planning and forecasting
• Create strategies and formulate new avenues to drive organic traffic and revenue growth while ensuring these strategies are in line with the business's overall goals and objectives
• Performing periodic technical audits on the Simplilearn website/pages, making short and long term technical SEO strategy recommendations and implementing the same
• Develop and manage international SEO strategies, including the use of hreflang tags, subfolder/subdomain structures for regional content, and content localization to support global SEO performance.
• Collaborating with web developers (tech team) and product team to ensure necessary technical architecture is in place
• Coordinate with product team for any website redesign initiatives or new product launches
• Work very closely with the Content Marketing team to drive traffic growth for all free resource pages such as articles, tutorials and ebooks
• Keep up to date with latest SEO trends, Google algorithm updates with a purpose of gathering new skills that provide a competitive edge over the competition
• Improve our app ranking on both Google Play Store and Apple Store increasing the non-brand installs
• Monitoring, reviewing and analyzing data to derive actionable insights for continuous improvement

Who you are:

• 5+ years of experience in SEO
• Demonstrated experience of managing SEO for both product and content pages, involving Organic visits per month
• A proven track record in successfully designing and delivery of SEO plans and strategies in fast paced businesses
• Knowledge of HTML, CSS, and JavaScript basics as they relate to SEO.
• Proven success in increasing organic traffic and conversions.
• Prior experience in technical SEO and working with Product and Engineering teams
• Solid comprehension of search engine ranking factors, algorithms, site architectures and strategies
• Expert in tools like Google Search Console, Ahrefs, SEMrush, Tableau, and many more
• Excellent team management, planning, analytical and organizational skills
• Leading by example with excellent people skills