Search Engine Optimization Manager

About LXME:

LXME is India's first financial platform curated exclusively for women. We are on a mission to empower millions of women to take control of their financial futures. Backed by factual insights, expert advice, and a vibrant community, LXME makes investing, saving, budgeting, and spending easy and accessible. Join a high-growth fintech startup that's revolutionizing how women engage with money — a platform built by women, for women.

Key Responsibilities:

• Plan and execute end-to-end SEO and ASO strategies to improve organic visibility and growth.
• Manage on-page, off-page, and technical SEO initiatives for website performance improvement.
• Conduct keyword research, competitor analysis, and search trend analysis for web and app ecosystems.
• Optimize website content, metadata, internal linking, and landing pages for better search rankings.
• Drive app discoverability and conversion optimization across: Google Play Console App Store Connect
• Optimize app titles, descriptions, keywords, screenshots, creatives, and ratings/reviews strategy.
• Monitor app ranking performance, keyword visibility, install conversion rates, and retention metrics.
• Work closely with product, content, design, and tech teams for implementation and optimization.
• Identify growth opportunities through content, backlinks, indexing, and app marketplace optimization.
• Stay updated with latest SEO algorithm changes, ASO trends, and organic growth best practices.

Requirements:

• 2–5 years of experience in SEO and/or ASO execution.
• Strong understanding of: Technical SEO , On-page and off-page SEO
• App Store Optimization (ASO)
• Organic growth strategies
• Hands-on experience with: Google Analytics, Google Search Console, Google Play Console and App Store Connect