Role Overview
As an Organic Growth Manager, you will own end-to-end organic growth across platforms—bringing together SEO, content strategy, and analytics to drive qualified traffic, engagement, and conversions for BFSI products.
This role requires a mix of strategic thinking, hands-on execution, and stakeholder management.
Key Responsibilities
Own Organic Growth Strategy:
- Build and execute SEO-led growth strategies across web and content ecosystems
- Identify high-impact opportunities across search, content, and discover platforms
SEO & Content Excellence:
- Lead keyword research, search intent mapping, and content planning
- Optimize existing content and create scalable content frameworks
- Drive on-page, off-page, and technical SEO initiatives
Performance & Analytics:
- Track and improve key metrics: traffic, rankings, CTR, conversions
- Use tools like Google Analytics, Search Console, Ahrefs, SEMrush
- Build dashboards and present actionable insights
BFSI-Focused Content Strategy:
- Translate complex financial products into user-first content
- Work across products like insurance, loans, credit cards, investments, savings
Cross-Functional Collaboration:
- Work with product, design, tech, and marketing teams to drive growth initiatives
- Align SEO with broader business and campaign goals
- Experimentation & Innovation:
- Run A/B tests on content formats, landing pages, and CTAs
- Explore new channels (AI search, voice, communities, etc.)
What We're Looking For
- 7-10 years of experience in SEO / Organic Growth / Content Strategy
- Strong understanding of search algorithms, ranking factors, and content optimization
- Experience in BFSI domain (Banking, Insurance, Investments, Fintech) Mandatory
- Proven track record of driving organic traffic and business outcomes
- Analytical mindset with hands-on experience in SEO tools
- Understanding of GEO (Generative Engine Optimization) / AI-driven search trends
- Ability to simplify complex financial topics into engaging content
- Strong project management and stakeholder handling skills
- Understand the business and funnel to work on reports with MIS & Analytics teams and presentations for management
Good to Have
- Experience with programmatic SEO / scalable content systems
- Familiarity with CRO and UX best practices
- Experience working with agencies or managing multiple brands
