Search Engine Optimization Manager

Role Overview

As an Organic Growth Manager, you will own end-to-end organic growth across platforms—bringing together SEO, content strategy, and analytics to drive qualified traffic, engagement, and conversions for BFSI products.

This role requires a mix of strategic thinking, hands-on execution, and stakeholder management.

Key Responsibilities

Own Organic Growth Strategy:

• Build and execute SEO-led growth strategies across web and content ecosystems
• Identify high-impact opportunities across search, content, and discover platforms

SEO & Content Excellence:

• Lead keyword research, search intent mapping, and content planning
• Optimize existing content and create scalable content frameworks
• Drive on-page, off-page, and technical SEO initiatives

Performance & Analytics:

• Track and improve key metrics: traffic, rankings, CTR, conversions
• Use tools like Google Analytics, Search Console, Ahrefs, SEMrush
• Build dashboards and present actionable insights

BFSI-Focused Content Strategy:

• Translate complex financial products into user-first content
• Work across products like insurance, loans, credit cards, investments, savings

Cross-Functional Collaboration:

• Work with product, design, tech, and marketing teams to drive growth initiatives
• Align SEO with broader business and campaign goals
• Experimentation & Innovation:
• Run A/B tests on content formats, landing pages, and CTAs
• Explore new channels (AI search, voice, communities, etc.)

What We're Looking For

• 7-10 years of experience in SEO / Organic Growth / Content Strategy
• Strong understanding of search algorithms, ranking factors, and content optimization
• Experience in BFSI domain (Banking, Insurance, Investments, Fintech) Mandatory
• Proven track record of driving organic traffic and business outcomes
• Analytical mindset with hands-on experience in SEO tools
• Understanding of GEO (Generative Engine Optimization) / AI-driven search trends
• Ability to simplify complex financial topics into engaging content
• Strong project management and stakeholder handling skills
• Understand the business and funnel to work on reports with MIS & Analytics teams and presentations for management

Good to Have

• Experience with programmatic SEO / scalable content systems
• Familiarity with CRO and UX best practices
• Experience working with agencies or managing multiple brands