About the Role
We are looking for a Senior SEO Manager to own and scale our organic search strategy end-to-end. You'll bring deep, hands-on SEO expertise combined with strong working knowledge of AI tools and AI-driven search — from using LLMs to accelerate research, content, and technical audits, to optimizing for how AI-powered search surfaces (Google AI Overviews, ChatGPT, Perplexity, Gemini) discover and cite content (GEO/AEO). You will set the SEO roadmap, lead execution across on-page, off-page, and technical SEO, mentor junior team members, and work directly with leadership, content, marketing, and engineering to drive organic growth.
This is a senior, strategy-plus-execution role for someone who has already run SEO programs independently and wants to bring AI into the core of how search strategy is built and scaled.
Key Responsibilities
Strategy & Leadership
- Own the end-to-end SEO strategy and roadmap, aligned to business and revenue goals.
- Lead keyword and topic strategy, including search intent mapping and content prioritization frameworks.
- Mentor and review the work of junior SEO executives; set standards and QA processes for the team.
- Present SEO performance, insights, and strategic recommendations to leadership and cross-functional stakeholders.
- Own SEO tool stack decisions and vendor/agency relationships where applicable.
AI-Driven SEO
- Use AI tools (ChatGPT, Claude, Gemini, and similar) to speed up keyword clustering, content briefs, competitor teardown, and technical audit summarization.
- Build and optimize for Generative Engine Optimization (GEO) / Answer Engine Optimization (AEO) — improving visibility and citation in Google AI Overviews, ChatGPT, Perplexity, and other AI-powered search surfaces.
- Design AI-assisted, human-reviewed content workflows that maintain quality, E-E-A-T, and search-intent accuracy at scale.
- Evaluate and pilot emerging AI SEO tools and prompting techniques, and translate them into repeatable team processes.
On-Page & Content SEO
- Own on-page SEO across title tags, meta descriptions, headings, URL structure, internal linking, and content optimization.
- Partner with content and design teams to ensure content is built around validated search intent and structured for both traditional and AI-driven search.
Off-Page SEO
- Own link building and outreach strategy, backlink profile health, and digital PR opportunities.
- Conduct ongoing backlink and competitor gap analysis to identify new authority-building opportunities.
Technical SEO
- Lead technical SEO audits covering crawlability, indexation, site architecture, Core Web Vitals, page speed, and mobile optimization.
- Work directly with engineering to prioritize and ship technical SEO fixes.
Analytics & Reporting
- Own SEO measurement and reporting using Google Search Console, Google Analytics (GA4), Google Keyword Planner, SEMrush/Ahrefs, Screaming Frog, and similar tools.
- Track rankings, organic traffic, and conversion metrics; turn data into clear, actionable insight for stakeholders.
- Stay ahead of Google algorithm updates, AI search developments, and industry trends, and adjust strategy proactively.
Requirements
- 5+ years of experience in SEO, with a track record of owning SEO strategy and delivering measurable organic growth.
- Strong, hands-on experience with AI tools for SEO and content workflows (ChatGPT, Claude, Gemini, or similar), and familiarity with GEO/AEO concepts.
- Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field preferred.
- Advanced understanding of on-page, off-page, and technical SEO fundamentals and best practices.
- Strong command of Google Search Console, GA4, and at least one enterprise SEO platform (SEMrush, Ahrefs, or similar).
- Working knowledge of HTML, website structure, and CMS platforms (WordPress or similar).
- Strong analytical and problem-solving skills, with the ability to turn data into strategy.
- Excellent written and verbal communication skills; comfortable presenting to leadership.
- Proven ability to lead or mentor a small team and manage multiple projects independently.
- Strong attention to detail and a genuine curiosity for testing new SEO and AI techniques.
Good to Have
- Experience building or scaling programmatic SEO or AI-assisted content pipelines.
- Hands-on experience with Screaming Frog, Google Tag Manager, and structured data / schema markup.
- Experience with Core Web Vitals optimization and technical SEO audits at scale.
- Prior experience managing SEO for multiple brands, markets, or large content sites.
- Familiarity with prompt engineering for SEO/content use cases.
