Role Overview:
We are looking for an SEO Leader who operates beyond traditional keyword-led SEO and understands how search is evolving in an AI-first world. This role is for someone who builds, owns, and scales SEO as a revenue-driving function, not a reporting exercise.
You will lead strategy and execution for modern searchwhere discovery happens across LLMs and AI platforms such as ChatGPT, Gemini, Perplexity, and emerging AI-driven search interfaceswhile ensuring strong foundational SEO hygiene.
This is a hands-on leadership role with clear commercial accountability.
Who This Role Is For:
- You are ahead of the curve on SEO and not operating from outdated 2019 playbooks
- You understand AI / LLM optimisation and how brands get surfaced in conversational and generative search
- For you, basic SEO hygiene is assumed, not highlighted
- You have delivered measurable growth, not just audits, decks, or recommendations
- You have managed teams and revenue and are comfortable owning outcomes, not just activity
Key Responsibilities:
Strategy & Growth:
- Define and own the AI-first SEO strategy, aligning with business and revenue goals
- Drive organic growth across traditional search and AI-powered discovery platforms
- Identify and execute opportunities across technical SEO, content systems, authority building, and AI visibility
Execution & Ownership:
- Lead end-to-end SEO implementationstrategy to execution to results
- Work closely with content, tech, product, and revenue teams to ensure execution velocity
- Translate insights into action, not just documentation
Leadership & Accountability:
- Manage and mentor SEO team members; build scalable SEO processes
- Own KPIs, growth metrics, and revenue impact of SEO initiatives
- Report outcomes with clarity and commercial relevance
Innovation & Learning:
- Stay current with changes in AI search, LLM behavior, and algorithmic shifts
- Test, learn, and systemise what workscontinuously improving performance
What Will Disqualify You:
- You have only done on-page SEO and monthly reporting
- You have never owned a number (traffic alone does not count)
- You believe implementation belongs to someone else
Experience & Profile:
- Minimum 4+ years of experience in SEO with demonstrable growth impact
- Proven experience in leading teams and owning outcomes
- Strong understanding of AI-led search, LLM optimisation, and modern discovery ecosystems
Mindset We Are Looking For: Builder, Owner, Operator
