Search Engine Optimization Manager

Job Summary

Job Location: Mohali (Work from office)

As an SEO Manager, you will be responsible for developing, implementing, and managing the overall

SEO strategy to improve the online visibility and organic search performance of our company's digital

assets. You will collaborate closely with cross-functional teams including marketing, content, and

web development to ensure alignment with business objectives and drive sustainable growth in

organic traffic and search engine rankings.

Responsibilities

Formulate comprehensive SEO strategies aligned with business goals and industry best

practices.

Implement strategies to increase organic traffic, improve search engine rankings, and

enhance overall online visibility.

Conduct thorough keyword research to identify high-value target keywords and

opportunities for content optimization.

Analyse keyword trends and search volumes to inform content creation and optimization

efforts.

Optimize website content, meta tags, headings, and other on-page elements to improve

search engine visibility and user experience.

Implement technical SEO best practices to enhance website performance and crawlability.

Collaborate with content creators to develop SEO-friendly content that aligns with target

keywords and addresses user intent. Optimize existing content for relevant keywords and

search queries.

Conduct technical audits of websites to identify and address issues impacting crawlability,

indexation, site speed, and mobile-friendliness.

Implement technical optimizations to improve website performance and search engine

rankings.

Monitor SEO performance using analytics tools such as Google Analytics, Google Search

Console, and third-party SEO platforms.

Generate regular reports to track key performance indicators (KPIs), identify trends, and

provide actionable insights for optimization.

Stay abreast of industry trends, algorithm updates, and best practices in SEO. Continuously

assess and refine SEO strategies to adapt to changes in search engine algorithms and user

behaviour.

Work closely with cross-functional teams including marketing, content, design, and

development to ensure SEO best practices are integrated into all aspects of digital marketing

initiatives.

Qualifications

Proven experience of minimum 4+years in SEO field, with a track record of driving measurable

results in organic search performance.

In-depth knowledge of SEO principles, techniques, and best practices.

Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz,

Ahrefs, etc.

Excellent communication and interpersonal skills, with the ability to collaborate effectively

across teams.

Certifications such as Google Analytics or Google Ads are desirable.