-SEO Executive-
Company: Webskitters Technology Solutions Pvt. Ltd.
Location: Onsite Kolkata
Experience: 34 Years
Employment Type: Full-Time
Role Overview
We are looking for an experienced SEO Executive who can improve website and app visibility, increase organic traffic, and support lead generation through effective SEO, ASO, AEO, and GEO strategies.
Key Responsibilities
1. On-Page SEO
- Perform keyword research and competitor analysis.
- Optimize meta titles, meta descriptions, headers, and content.
- Improve internal linking, URL structure, and site architecture.
- Optimize content for search intent and ranking improvement.
- Work on technical SEO elements like indexing, crawl errors, canonical tags, and Core Web Vitals.
2. Off-Page SEO
- Build high-quality backlinks through outreach and link-building strategies.
- Manage guest posting, directory submissions, and profile creation.
- Monitor backlink quality and domain authority growth.
- Perform competitor backlink analysis.
3. App Store Optimization (ASO)
- Optimize app titles, descriptions, keywords, and visuals for Google Play and App Store.
- Track app rankings, downloads, and conversion rates.
4. Answer Engine Optimization (AEO)
- Optimize content for featured snippets, voice search, and zero-click searches.
- Implement schema markup and structured data.
5. Generative Engine Optimization (GEO)
- Optimize content for AI search engines and generative search results.
- Follow E-E-A-T guidelines and build topical authority.
Required Skills
- 34 years experience in SEO (On-Page, Off-Page & Technical)
- Experience in ASO, AEO, GEO
- Tools: Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog
- Knowledge of Core Web Vitals, schema, indexing, keyword mapping
- Basic knowledge of WordPress, Shopify, HTML/CSS
