Search Engine Optimization Executive

Experience- 3+years

Location: Kandivali West, Mumbai

Company Description

Volar Fashion is a global fashion house with over 20 years of experience in women's footwear, handbags, sunglasses, and apparel. Known for blending artisanal craftsmanship with trend-driven design, the company offers end-to-end solutions, from concept and design to production and retail. Volar Fashion is the manufacturer for Rag & Co and the exclusive distributor for London Rag in India and internationally. With operations spanning markets including the United States, Southeast Asia, Dubai, and the United Kingdom, the company is committed to sustainability through responsible sourcing and environmentally conscious practices.

Role Overview

We are looking for a results-driven SEO Specialist to manage and improve our organic search performance. The ideal candidate will have deep knowledge of SEO techniques, strong analytical skills, and a passion for staying updated with evolving search engine algorithms. Experience in the fashion/e-commerce space is a strong plus.

Key Responsibilities

• Conduct detailed SEO audits (technical, on-page, and off-page) and implement action plans to improve website performance
• Perform comprehensive keyword research and analysis to identify content opportunities
• Optimize website architecture, page content, meta tags, alt text, internal linking, and URL structures
• Monitor and manage the health of the website using tools like Google Search Console, Google Analytics, and semrush
• Develop and execute a robust backlink-building strategy aligned with SEO goals
• Collaborate with the content and design teams to ensure SEO best practices are incorporated into all digital assets
• Analyze competitors SEO strategies and recommend improvements to enhance our search engine rankings
• Generate monthly SEO performance reports with actionable insights
• Ensure alignment between SEO strategy and business goals (e.g., traffic growth, conversion, product visibility)
• Stay current with industry trends, algorithm updates, and evolving best practices
• Provide SEO recommendations for new product launches, campaigns, and website updates
• Work closely with developers to resolve technical SEO issues and implement structured data

Qualifications & Skills

• Bachelor's degree in Marketing, Digital Marketing, IT, Communications, or related field
• 2–5 years of hands-on SEO experience, preferably in fashion, retail, or e-commerce
• Strong understanding of on-page, off-page, and technical SEO
• Proficiency with SEO tools like SEMrush, Ahrefs, Moz, Screaming Frog, Google Analytics, Google Data Studio, and Google Search Console
• Experience in creating and implementing backlink strategies
• Familiarity with HTML, CSS, and CMS platforms (Shopify, WordPress, etc.)
• Excellent analytical, reporting, and problem-solving skills
• Strong written and verbal communication skills
• Ability to work independently and collaboratively across departments