Job Description
Key Responsibilities:
1) SEO Strategy & Implementation
• Conduct keyword research to identify high-potential keywords relevant to both internal and client domains.
• Execute on-page and off-page SEO activities to drive website visibility and search rankings.
• Perform technical SEO audits and recommend website enhancements.
2) Performance Monitoring & Optimization
• Monitor and analyze website performance using SEO tools and analytics platforms (e.g., Google
Analytics, Search Console).
• Track key SEO performance indicators: organic traffic, keyword rankings, CTR, and conversion
rates.
• Stay abreast of Google algorithm updates and evolving SEO trends to update strategies
accordingly.
3) Content & Collaboration
• Collaborate with content creators to ensure content is optimized for SEO.
• Provide guidance on content structures, keyword usage, and meta elements.
4) Website Optimization & UX Recommendations
• Offer recommendations for site architecture and UX improvements from an SEO perspective.
• Support mobile-first and speed optimization strategies for better performance.
5) Local SEO & Listings
• Implement local SEO strategies and manage business listings where applicable.
6) PPC Campaign Support
• Assist in the setup, management, and optimization of PPC campaigns (Google Ads, etc.).
• Analyze ad performance metrics such as CPC, CTR, and ROI to refine campaigns.
7) Performance Marketing Contribution
• Cohesively working with Business team and support performance marketing initiatives focused on lead generation, customer acquisition, and conversion rate optimization.
• Coordinate with the marketing team to align organic and paid efforts for maximum impact.
Requirements
• Minimum of 1 year of hands-on SEO experience.
• Experience or familiarity with PPC platforms such as Google Ads.
• Exposure to performance marketing metrics and strategy.
• Proficient in SEO tools: Google Analytics, Search Console, SEMrush, Ahrefs, etc.
• Understanding of search engine algorithms and ranking principles.
• Basic technical knowledge of HTML, CSS, and website architecture.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration abilities.
• Bachelor's degree in Marketing, Business, or a related field.
• SEO or Digital Marketing certifications preferred.
• Experience with CMS platforms like WordPress.
• Ability to manage multiple projects with attention to detail.
Interested candidates may connect with us at:
Email: [Confidential Information]
Contact: 9076103331
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