About the Role
We are looking for a performance-driven SEO Executive who can take ownership of organic growth. The ideal candidate should have hands-on experience in ranking keywords, building high-quality backlinks, optimizing on-page elements, and working on Answer Engine Optimization (AEO) to improve visibility across search engines and AI-driven platforms.
Key Responsibilities
1. On-Page SEO
- Optimize website pages for target keywords (meta tags, headers, content, internal linking)
- Conduct keyword research aligned with business intent
- Improve content structure for better crawlability and ranking
- Implement schema markup and technical SEO basics
2. Off-Page SEO (Backlink Building)
- Build high-quality, relevant backlinks using ethical (white-hat) techniques
- Perform outreach for guest posting, directory submissions, PR links, and citations
- Analyze competitor backlink profiles and replicate winning strategies
- Monitor backlink health and remove toxic links
3. Keyword Ranking & Performance
- Track keyword rankings and continuously optimize for better SERP positions
- Identify low-hanging keyword opportunities
- Work on improving CTR, impressions, and organic conversions
- Prepare weekly and monthly performance reports
4. Answer Engine Optimization (AEO)
- Optimize content for featured snippets, voice search, and AI search engines
- Structure content for FAQ-based queries and conversational search
- Work on People Also Ask (PAA) and zero-click search opportunities
- Ensure content is optimized for platforms like AI assistants and generative search
5. Technical SEO (Basic to Intermediate)
- Conduct website audits (crawl errors, indexing, site speed)
- Coordinate with developers for technical fixes
- Optimize Core Web Vitals and mobile usability
Required Skills
- Strong understanding of SEO fundamentals (On-page & Off-page)
- Experience in backlink building & outreach strategies
- Knowledge of keyword research tools (Ahrefs, SEMrush, Ubersuggest, etc.)
- Familiarity with Google Search Console & Google Analytics
- Understanding of AEO (Answer Engine Optimization) & AI search trends
- Basic knowledge of HTML, schema, and technical SEO
- Strong analytical and problem-solving skills
Preferred Qualifications
- Experience working in a digital marketing agency
- Proven track record of ranking keywords on Google
- Experience with content optimization for featured snippets
- Understanding of AI-driven search platforms (ChatGPT, SGE, etc.)
KPIs / Performance Metrics
- Keyword ranking improvements (Top 3 / Top 10 positions)
- Quality backlinks acquired per month
- Organic traffic growth
- Featured snippets / PAA ranking improvements
- Domain authority growth
Why Join Us
Opportunity to work on high-growth SEO & AI search strategies
Exposure to modern SEO + AEO ecosystem
Performance-driven growth and learning environment
