Job Title: SEO / Digital Marketing Executive
Experience Required: 12 Years
Location - Mohali (work from office)
Job Overview:
We are looking for a results-driven and detail-oriented SEO / Digital Marketing Executive with 12 years of hands-on experience. The ideal candidate should have strong knowledge of SEO fundamentals, digital marketing strategies, and excellent communication skills to coordinate with clients and internal teams.
Key Responsibilities:1. Search Engine Optimization (SEO)
- Perform keyword research using tools like SEMrush, Ahrefs, or similar.
- Optimize website content, meta tags, headings, internal linking structure.
- Conduct on-page and technical SEO audits.
- Create and execute off-page SEO strategies (link building, citations, outreach).
- Monitor website rankings, traffic, and performance using Google Search Console & GA4.
- Optimize Google Business Profile (GMB) for local SEO.
- Prepare weekly and monthly SEO performance reports.
2. Digital Marketing
- Coordinate content marketing strategies (blogs, landing pages).
- Support social media optimization and posting strategies.
- Implement tracking codes
3. Reporting & Analysis
- Prepare client-ready reports (SEO, traffic, conversions).
- Analyze user behavior and identify growth opportunities.
- Monitor competitors and suggest improvement strategies.
Required Skills:
- Strong understanding of On-Page, Off-Page, and Technical SEO.
- Basic knowledge of GA4 and Google Search Console.
- Familiarity with SEO tools (SEMrush / Ahrefs / Ubersuggest).
- Understanding of Local SEO and Google Business Profile.
- Basic knowledge of Meta Ads and Google Ads.
- Good understanding of content optimization.
- Excellent verbal and written communication skills.
- Ability to handle client communication professionally.
- Strong analytical and problem-solving skills.
- Good MS Excel / Google Sheets knowledge.
Preferred Skills:
- Experience with WordPress or other CMS platforms.
- Knowledge of HTML basics.
- Understanding of conversion tracking and UTM parameters.
- Experience working in an agency environment.
Communication Requirement:
- Must have strong English communication skills (written & verbal).
- Ability to explain strategies and reports clearly to clients.
- Confident in calls and internal meetings.
